Despite Economic Doom And Gloom, Toyota Bets On The Future With Two-Year Supercross Sponsorship Deal

Despite Economic Doom And Gloom, Toyota Bets On The Future With Two-Year Supercross Sponsorship Deal

© 2008, Roadracing World Publishing, Inc.

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Toyota Trucks Signs 2-Year Agreement as Official Vehicle of Monster Energy® Supercross AURORA, Ill. (December 16, 2008) Feld Motor Sports announced today that Toyota Trucks signed a two-year agreement to be the Official Truck of the Monster Energy® AMA Supercross, an FIM World Championship. As part of the agreement, Toyota will once again award the AMA Supercross class champion’s mechanic and the winner of the Dave Coombs Sr. East/West Shootout with new Toyota Tundras. In 2008 Oscar Wirdeman, who was AMA Supercross champion Chad Reed’s mechanic, was the recipient of the Toyota Tundra, and Ryan Dungey, who was the Dave Coombs Sr. East/West Shootout champion, won his second consecutive Toyota Tundra. “We’re pleased to be able to renew our sponsorship with Monster Energy® Supercross and continue to support the people in this community from the riders to the fans,” said Keith Dahl, National Marketing Manager for Toyota. “This sponsorship allows us to showcase numerous vehicles to people who depend on trucks and SUVs as well as give back to this group who has made our brand a staple in the industry.” “Toyota Trucks and Monster Energy AMA Supercross continue to be a great fit and we are pleased to extend our relationship,” said Todd Jendro, senior director of operations, Feld Motor Sports. Toyota Trucks began their partnership with Monster Energy® Supercross in 2006, and their involvement with supercross dates back to the 1970s. Each year their growth and activation is a testament of their commitment to the sport. Throughout the years Toyota has provided fans and riders a number of experiences, including the Rider Lounge where riders are offered various amenities, Elrod’s Fasthouse, giving fans a nostalgic look back at the sport’s history and a host of other activities to create an unparalleled experience for fans and riders. For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. About Feld Motor Sports Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

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