• Ducati continues safety-related research and experimentation
• Multistrada 1260 used in the first American demonstration of the ConVeX (Connected Vehicle to Everything) project at Consumer Electronics Show^® 2019
• Ducati, Audi AG, and Ford Motor Company together to set new bike safety standards

Borgo Panigale, Bologna, 8 January 2019 – Ducati continues its safety-focused research by taking part – together with Audi and Ford – in the first US demonstration of a communication system that interlinks vehicles, street infrastructure and pedestrians.

This test follows the one completed in Germany last July. The latter saw the ConVeX (Connected Vehicle to Everything) project – a key part of Ducati’s “Safety Road Map 2025” strategy which aims to develop new safety systems and technologies – showcased in Europe for the very first time. The initial stages of this strategy will see ABS Cornering extended to the entire Ducati range and the market launch, in 2020, of a bike with front and rear radar.

Ducati, Audi AG (NASDAQ: AUDVF), Ford Motor Company (NYSE: F), and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), announced the companies’ continued joint efforts to help accelerate commercial deployment for C-V2X direct communication technology for roadside safety, traffic efficiency and automated driving. As a part of the Consumer Electronic Show^® 2019 (CES 2019), a Ducati Multistrada 1260 as well as Audi and Ford vehicles, demonstrate driving situations utilizing C-V2X direct communications. All vehicles were equipped with C-V2X technology utilizing the Qualcomm^®9150 C-V2X chipset to demonstrate a cooperative intersection use case, exhibiting how C-V2X can be used between vehicles to negotiate the right of way in entering a four-way, non-signalized intersection where intention sharing and non-line-of-sight (NLOS) conditions make the use of a wireless sensor such as C-V2X ideal.

The companies also exhibited additional Vehicle-to-Vehicle (V2V), Vehicle-to-Pedestrian (V2P) and Vehicle-to-Infrastructure (V2I) safety scenarios, demonstrating the maturity and potential of C-V2X technology. The V2V use case featured the Intersection Movement Assist (IMA) scenario, which is a key countermeasure to address angle collisions at intersections, while the V2P scenario exhibited how C-V2X can be used to protect vulnerable road users, including pedestrians and bicyclists. The V2I use case featured the Work Zone Warning scenario, which is designed to provide drivers advanced warning of road construction ahead allowing them to maneuver in a safe manner.

This week’s Las Vegas demonstrations follow the successful showings of C-V2X trial validations and interoperability conducted throughout 2018 in Europe, Japan, Australia, China and the United States, as well as the first live C-V2X interoperability demonstration between a motorcycle, vehicles and roadside infrastructure, which was hosted by several leading automotive and technology companies, including Ducati and Qualcomm Technologies.

Ducati, Audi, and Ford are amongst several global automakers who have closely evaluated C-V2X technology for its reliability, high-performance capabilities and readiness through rigorous testing. Currently, C-V2X is the only V2X alternative that provides a clear evolution path to 5G, in a backward compatible manner, and is designed to deliver reliable and consistent performance in realistic driving scenarios. While complementing other Advanced Driver Assistance System (ADAS) sensors, such as radar, lidar, and camera systems, C-V2X direct communications supports an ever-expanding set of safety use cases, as well as enhanced situational awareness by detecting and directly exchanging vital information. Additionally, C-V2X is designed with a focus on security, benefitting from established security transport layers and application protocols defined by the automotive standards communities, including ISO, ETSI and IEEE 1609. Because C-V2X can be easily integrated into all wireless modems to offer direct and network communications, its implementation is cost-effective, which is especially important as the automotive industry continues to move towards adding wireless connectivity in all vehicles.

“This demonstration is showing use cases in which advanced technologies can significantly improve the safety of motorcycle users,” said Pierluigi Zampieri, Vehicle Innovation Manager at Ducati Motor Holding. “C-V2X communication is one of the key projects of the Ducati 2025 safety road map. There’s no better place than CES to talk about our roadmap towards the future”.

“Audi has demonstrated a novel C-V2X use case together with Ford, Ducati and Qualcomm Technologies. The four-way stop use case provides a glimpse of how cooperative driving will be possible with C-V2X in the future. Besides additional safety, C-V2X is designed to also improve comfort and efficiency, which can be applied to both current and future autonomous driving,” said Anupam Malhotra, Director, Connected Vehicles & Data at Audi of America, Inc. “Audi has demonstrated commercial viability of cellular-based V2X services through the Audi Traffic Light Information service and plays a leading role within the 5GAA to develop this technology further”.

“Imagine a person suddenly steps into the street from out of view and your vehicle stops because it was alerted by that person’s smartphone. This is just one example of how C-V2X can connect smart vehicles to a smart world,” said Don Butler, executive director, Ford Connected Vehicle Platform and Product. “We invite other automakers, governments and tech companies to join the significant momentum building for a C-V2X ecosystem”.

“As part of Qualcomm Technologies’ ongoing work with Ford, Audi and Ducati, we are excited to continue strengthening our mutual efforts towards accelerating C-V2X’s commercial deployment. This new chapter in our longstanding relationships outlines our collective goal to realize the full potential of C-V2X as a global solution for next-generation vehicle connectivity, safety and autonomy,” said Nakul Duggal, senior vice president of product management, Qualcomm Technologies. “We look forward to showcasing the latest results of this relationship as several Ford, Audi and Ducati vehicles demonstrate C-V2X interoperability in real-world driving situations”.

The demonstration by Ducati, Audi, Ford, and Qualcomm Technologies will be conducted live in Las Vegas by appointment and will also be livestreamed at Qualcomm Technologies’ automotive booth in the North Hall (booth #5609), and in the Central Hall (booth #TBD) throughout the show. The demonstration will also be shown in the Audi and Ford booths.

About Ducati
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG. Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. In 2017 Ducati delivered 55,871 bikes to customers, continuing the growth trend of the last eight years. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike,
Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

About Audi
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy). In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.
www.audi-mediacenter.com/en

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

About Qualcomm
Qualcomm invents breakthrough technologies that transform how the world connects and communicates. When we connected the phone to the Internet, the mobile revolution was born. Today, our inventions are the foundation for life-changing products, experiences, and industries. As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, the QCT
semiconductor business. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.