DUCATI LAUNCHES THE NEW “DUCATI COMMUNITY” SOCIAL MEDIA WEBSITE Cupertino, Calif. Ducati North America is proud to announce the Ducati Community; a cutting edge social media site for Ducati enthusiasts to come together and share their experiences via photo, video and written anecdotes. The Ducati Community- being launched first in North America- was designed with the intent to connect Ducati enthusiasts from all over the world. With a passionate following unique to the Ducati brand, the new Ducati Community completes the previously unobtainable link between Ducati, its dealers, the Desmo Owners Clubs (DOC) and Ducati fans all of which were previously separated by geographical boundaries. The new Ducati Community transcends those boundaries by enabling Ducatisti to share photos, videos, text and more surrounding the enjoyment of their bikes and experiences. The site is capable of being synced with Twitter, Facebook and other social media sites; and follows a blog-type format for user friendliness. The addition of iPhone and Android applications in the coming weeks will allow for real time updates from the road, the dealership, a MotoGP race or any other location. “We are beyond excited about the launch of the Ducati Community site. This new platform will keep us at the forefront of technology and current web media practices. Ducati owners can now share everything from a cell phone image of Nicky Hayden in the paddock to a lap of Willow Springs from their last track day. All of this can be done right from a cell phone and reach users around the globe instantly,” said John Paolo Canton; PR Manager for Ducati North America. “It is not just a website, it is a way to connect people and give them the full Ducati brand experience.” In addition to the Ducati’s fan base, Ducati will regularly use the Ducati Community site in order to relay news, model unveilings, major events, and unique promotions for all of North America. This will ensure that the brand’s most loyal followers will be the first to know what is new in the world of Ducati. The Ducati Community can be found at www.ducaticommunity.com; where signing up is fast, easy and free!