Ducati World Première 2022 Web Series: three new appointments with the novelties that complete the Ducati range
The Ducati World Première web series continues, starting February 17 with three new presentations that will complete the Ducati range for 2022
Ducati has already unveiled 9 new models to the public: Panigale V2 Bayliss 1st Championship 20th Anniversary, Multistrada V2, Ducati Scrambler Urban Motard, Ducati Scrambler 1100 Tribute PRO, Multistrada V4 Pikes Peak, Streetfighter V2, Streetfighter V4 SP, Panigale V4 2022 and DesertX
The new episodes of the web series will be visible on the dedicated page of the Ducati.com website and on YouTube, where a “Best of” video of the episodes already published is available
Borgo Panigale, Bologna, 11 February 2022 – Ducati announces the dates of three new appointments of the Ducati World Première 2022 web series. The episodes with which the Bologna-based motorcycle manufacturer will complete the presentation of its 2022 model range will be published on Thursday 17 February, Thursday 3 March and Thursday 10 March at 4.00 pm (CET) on Ducati.com and on Ducati YouTube channel.
In July 2021, the special episode dedicated to the Panigale V2 Bayliss 1st Championship 20th Anniversary was the start of a journey consisting of seven exciting episodes, which made motorcyclists from all over the world dream, until the culminating moment with the presentation of the long-awaited DesertX : the bike created to enhance the adventure thrill without setting any limits.
In the first part of the 2022 web series Ducati presented 9 models: in addition to those already mentioned, the new products in the range are the Multistrada V2, the Ducati Scrambler Urban Motard and 1100 Tribute PRO, the Multistrada V4 Pikes Peak, the Streetfighter V2, the Streetfighter V4 SP and the Panigale V4 2022. All these new models can already be ordered from the Ducati dealer network.
This online presentation method, introduced starting from 2021, is part of the digital project with which Ducati is experimenting with new forms of interaction with the public from all over the world. The episodes were made available with subtitles in 6 languages (Italian, English, German, French, Spanish and Japanese) and in the period between September and December they generated approximately 5 million sessions on the Ducati website and more than 80 million impressions on the various social media channels of the Bologna-based motorcycle company.
Patrizia Cianetti, Ducati Marketing and Communications Director: “Authenticity is one of the essential characteristics of the Ducati brand. It is for this reason that the protagonists of the presentation videos of the new models in the range are precisely the people who think, devise, design and test these models here in Borgo Panigale. We are convinced that no one else could present the details of Ducati projects better than those people who actually work on them with dedication and passion throughout the whole year. The Ducati World Première web series, exploiting the power of digital channels, allows us to reach the large community of Ducatisti from all over the world, creating new opportunities for interaction and dialogue and overcoming the geographical and organizational barriers that have continued to remain so relevant in recent months.”
The three unreleased episodes of the web series will be visible on the dedicated page of the Ducati.com website and on Ducati’s YouTube channel, where the video “Ducati World Première 2022 – Best of” is also available: a special content that is a compilation of the best moments of the episodes already published (find the direct link here).
Below is the calendar with the three new appointments of the Ducati World Première 2022 web series:
February 17, 2022: Ducati World Première – Episode 7
March 3, 2022: Ducati World Première – Episode 8
March 10, 2022: Ducati World Première – Episode 9
