Ducati’s Lack Of Coordinated Worldwide Press Policy Behind What Looks Like A Game Of Hide And Seek With Race Team News

Ducati’s Lack Of Coordinated Worldwide Press Policy Behind What Looks Like A Game Of Hide And Seek With Race Team News

© 2001, Roadracing World Publishing, Inc.

Categories:

In announcing the move of its Superbike team testing venue from Sears Point to Willow Springs Februaru 12-15, Ducati North America referred to the track as being “an undisclosed location,” even though the tests scheduled at Willow Springs were common knowledge to racing journalists. Ducati”s breaking off of negotiations with John Kocinski and signing of Aaron Slight in secret has also raised eyebrows of journalists who wondered why Ducati was attempting to be secretive, or perhaps selectively secretive.

Some media outlets were leaked information on the test location moving and on Slight replacing Kocinski, and others were not.

But sources close to Ducati say that what appears to be an attempt to be secretive is actually just a lack of a coordinated worldwide press relations policy and program on the part of the Italian manufacturer and its racing subsidiary, Ducati Corse, as well as various Ducati distributors.

Latest Posts

Friends of Laguna Seca and A&D Narigi Consulting End Management Agreement

Friends of Laguna Seca and A&D Narigi Consulting, LLC...

AMA Pro Racing Issues 2025 Progressive American Flat Track Schedule

AMA Pro Racing Announces Provisional 2025 Progressive American Flat...

BMW Introduces 2025 F 900 R and F 900 XR

BMW Motorrad USA proudly presents the updated 2025 F...

MotoAmerica: Owen Williams Signs With Altus Motorsports

MotoAmerica: Altus Motorsports Welcomes Owen Williams to the Team...

Where To Ride In Late November And In December: Track Days, Schools & Races

The following track days, riding schools, and racing events...