Dunlop’s PR Agency Hires An Industry Veteran To Feed Those Pesky Editors ‘Timely And Accurate Trackside Information’

Dunlop’s PR Agency Hires An Industry Veteran To Feed Those Pesky Editors ‘Timely And Accurate Trackside Information’

© 2004, Roadracing World Publishing, Inc. From a press release issued By Vreeke & Associates.

From a press release issued by former racer Ken Vreeke of Vreeke & Associates: I am very pleased to announce that Pete terHorst has joined the Vreeke & Associates team. TerHorst is a veteran of the motorcycle industry, honing his extensive sales, marketing and public relations skills in a 20-year career with the Motorcycle Division of American Honda. From 1997-2001, he led the company’s publicity efforts as Press Manager during the motorcycle division’s resurgence as the leading U.S. motorcycle brand. TerHorst was most recently the Executive Director of the Pediatric Brain Tumor Foundation, the world’s largest source of non-governmental funding for pediatric brain tumor research. He directed the foundation’s successful motorcycle fund-raising program, the Ride for Kids®, to consecutive record years in 2002 and 2003 and oversaw the expansion of the foundation¹s national media outreach. At Vreeke & Associates, terHorst will be the media coordinator for Dunlop Motorcycle Tires, the largest supplier of original equipment and replacement motorcycle tires in the U.S. In this role, he will be attending the AMA road races to provide editors with timely and accurate trackside information. TerHorst will also contribute his talents to other Vreeke & Associates business, including various Dunlop and Honda marketing, advertising and communication projects. Please join me in welcoming Pete to the Vreeke & Associates team. Thank you. Ken Vreeke Vreeke & Associates

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