EBR stages successful debut at MotoDays in Rome
- European unveiling of EBR 1190RX
- First Italian dealers express interest
- Buell fans enthusiastic about EBR
Rome/Alkmaar, 13 March 2014 – Erik Buell Racing (EBR), the US manufacturer of supersport motorcycles, made their first public appearance in Europe at MotoDays in Rome on 6–9 March. The EBR 1190RX model was spotlighted on the nicely decorated stand of EBR Europe, and the EBR Race Replica on display was a clear reference to EBR’s ambitious plans in the motorsport arena, including the Superbike World Championship and the AMA series in the USA. Along with a large number of visitors, some 143.800 in total, many motorcycle dealers took advantage of MotoDays Roma to get acquainted with EBR, a new name in the motorcycle world. EBR received special attention from a group of Buell riders, who greeted the new brand with a ‘Welcome Back’ banner.
The EBR 1190RX was launched in October 2013 at the American International Motorcycle Expo in Orlando, Florida (USA). EBR Europe was founded a short time later with head office in Alkmaar (The Netherlands), headed by Managing Director Edwin Belonje. “Following an initial get-acquainted tour of selected motorcycle dealers in several European countries, MotoDays in Rome was the official public opening of EBR in Europe. Two main reasons for choosing MotoDays were the strong tradition of sport bikes in Italy and the timing, just before the start of the motorcycle season,” commented Belonje. “Since then we have had many constructive conversations with interested dealers, and I expect to be able to officially designate several EBR dealers in the near future. This means we are making great progress in setting up our European dealer network.”
Eight EBR motorbikes were on display at the EBR stand in Rome: six RX models, a carbon-black RS, and the RS Race Replica. The EBR 1190RX, the first EBR model to reach Europe, weighs just 190 kg, and its 1190-cc V-twin engine delivers an impressive 185 HP with 138 Nm of torque. The multi-function digital instrument cluster enables the rider to adjust performance parameters such as traction control, and it provides access to numerous other functions including track performance data, service intervals and system diagnostics. The first EBR sport bikes will be in the showrooms of EBR’s European dealers in April.