BOOKOO ENERGY DRINK NAMED TITLE SPONSOR OF ADVANSTAR’S ARENACROSS CHAMPIONSHIP SERIES Power-Packed Partnership for Off-Road Racing Debut Santa Ana, CA Advanstar Communications, Inc. a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries today announced that BooKoo Energy Drink has signed a multi-year agreement as the title sponsor of its new Arenacross Championship Series. “BooKoo is the perfect marketing partner for our new Arenacross series,” stated Mike Kidd, Advanstar’s Race Director. “BooKoo combines great tasting energy drinks, a passion for their business and more than a little attitude. This winning combination of superior product, power and marketing savvy has quickly made BooKoo a major force in the energy beverage market, and uniquely parallels our own racing vision.” The BooKoo Arenacross Championship Series is a 12-event race series that kicks off in Fort Worth, Texas, Nov. 4-6, 2005 and wraps up with the finals in Tulsa, Oklahoma, from Feb 10-12, 2006. Factory teams and independent riders will race for the largest race and championship purses ever posted. “Our mission remains simple to engage our customers with More Speed, Bigger Air and Better Tracks, “ said Kidd. “With a great TV and promotional package, exciting special events and features, superior service and now a great series sponsor in BooKoo, we will succeed in our goal to reinvent Arenacross.” John Polk, founder of BooKoo Energy Drink shared, “We’re very excited to be the title sponsor of such an important and high-impact race series with RPM. Powered by Advanstar as our partner. We see this as a natural fit, and look forward to a great season of Arenacross racing.” Danny Phillips, Advanstar’s Executive Vice President, furthered the sentiment. “We’re delighted to have BooKoo Energy Drinks as the title sponsor for Arenacross. Their support for our creative media solutions across our races, shows, magazines and websites is testament to Advanstar’s rapid growth in the auto media sector, and our continued investment in expanding our consumer portfolio.” About BooKoo Energy Drinks BooKoo energy drinks are available in three sizes from the World’s biggest 24-ounce can to the smallest and most powerful, a concentrated 5.75-ounce “slammable” size that’s perfect for a fast blast of pure energy. They come in three great flavors Original Citrus, Wild Berry and Zero Carb. For more information please go to www.racearenacross.com (1-817-595-5844) or to www.bookooenergy.com. (1-866-568-3322). About RPM. Powered by Advanstar RPM. Powered by Advanstar is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries with a dominant portfolio of magazines, shows, websites, and races for vehicle industry professionals, trade buyers, and enthusiasts. Through a multi-media approach, RPM. Powered by Advanstar reaches 2.5 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. RPM drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track keeping them passionate, competitive, and connected. RPM – Race. Passion. Motor Vehicles. About Advanstar Communications Inc. Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe. More, from another press release issued by Advanstar: ARENACROSS CHAMPIONSHIP SERIES ANNOUNCES RACE SCHEDULE IN TWELVE MAJOR MARKETS Bigger Air”¦Better Tracks”¦More Speed”¦ Coming Soon to a City Near You FORT WORTH, TX — Advanstar Communications – a leading publisher of print, event, and online media for the powersports, off-road, and automotive aftermarket industries — today released the schedule for its 2005-2006 Arenacross Championship Series. The Arenacross Championship Series will kick off its national professional and amateur racing tour at the Fort Worth Convention Center in Fort Worth, Texas on November 4-6, 2005 in conjunction with the 25th Annual Cycle World International Motorcycle Shows Presented by Toyota Trucks. Four of the 12 race Arenacross series events will be held in conjunction with the flagship International Motorcycle Shows brand, Advanstar will offer a Mega Motorcycle Weekend to fans, racers, sponsors, and supporters alike. Through discounted combo ticket pricing, special racing features and event promotions, the latest accessories and merchandise for sale, and even more branding and exposure opportunities for sponsors, enthusiasts of all ages are in store for action, value, and excitement like never before. “Advanstar’s commitment to building a breakthrough Arenacross Championship Series, including an all-star race program produced by a hand-picked veteran staff, will enable us to capture the hearts and minds of fans, riders and teams at every stop along the way,” said Mike Kidd, Race Director for Advanstar Communications. “Backed with strong industry support, we have designed and created our new series to enhance Arenacross racing. From opening ceremonies to the final checkered flag, that’s exactly what we’ll do,” Kidd added. The complete Arenacross Championship Series race schedule is as follows: Nov 4-6, 2005* Ft. Worth Convention Center, Ft. Worth, TX Nov 11-13, 2005 The Family Arena, St. Louis, MO Nov 18-20, 2005* Denver Coliseum, Denver, CO Dec 2-4, 2005 The E-Center, Salt Lake City, UT Dec 9-11, 2005* Long Beach Arena, Long Beach, CA Dec 16-18, 2005 Glendale Arena, Glendale, AZ Jan 6-8, 2006 Sovereign Center, Reading, PA Jan 13-15, 2006 Lawrence Joel Veterans Memorial Coliseum, Winston-Salem, NC Jan 20-22, 2006 Cricket Arena, Charlotte, NC Jan 27-29, 2006 Augusta-Richmond County Civic Center Arena, Augusta, GA Feb 3-5, 2006* Target Center, Minneapolis, MN Feb 10-12, 2006 Tulsa Convention Center Arena, Tulsa, OK *Indicates round in conjunction with the 25th Annual Cycle World International Motorcycle Shows® Presented by Toyota Trucks