From a press release:

Mike Bell To Join White Brothers As VP Of Marketing And Brand Development

Tom White, President and Founder of White Brothers Performance Products, in Yorba Linda, California, announced today that Mike Bell, former Yamaha Factory motocross star and 1980 Supercross Champion, will be joining the company’s senior management team in May.

Tom White stated, “Mike Bell has a proven track record in building one of the most successful brand names to date. Having him join us demonstrates our commitment to our customers and our dealers that we have pledged to take White Brothers to the next level. With Mike and the team at WB, you can count on some very innovative things to show up in the market place soon.”

Mike is an 18-year veteran of Oakley, Inc., a $450M company. He originally handled sports marketing, then moved into sales, and is currently spearheading Oakley’s sunglass division.

“Bottom line is I am a dirt bike guy through and through,” stated Mike Bell. “Having the opportunity to work with the best dirt bike accessory manufacturer in the world, White Brothers, was just too good to pass up. White Brothers is a great company and an industry leader in many different categories. We have some visionary plans for the company and its products, and I look forward to being part of the team that will solidify White Brothers’ position as a premier performance company.”

“We are thrilled about having a person of Mike’s caliber join our team,” said Vice President of White Brothers, Bob Weber. “He is a great guy, and has the experience we need in both product development and marketing that will be a tremendous asset to White Brothers. Having been with Oakley, one of the best brand-building companies in history, and our being able to draw upon that experience, should prove advantageous to our growth and a significant contribution to our business.”