VANTAGE AIMS AT GROWING BUSINESSES WITH STRATEGIC APPROACH ORANGE COUNTY, CALIFORNIA – VANTAGE STRATEGIC MARKETING has opened its doors with the goal of providing businesses the tools to take their products or services to the next level. With nearly 50 years of combined experience, VANTAGE principals know intimately the challenges businesses face. Rit Lefrancois established himself in the field of market research with Opinion Research of California. He then went into the motorsports industry, working for Kawasaki Motors, USA and Yamaha Motor Corporation, USA as a product planner, marketing director, and parts and accessories manager. Andrew Bossenmeyer began marketing in the service industry with Weight Watchers International, Inc. then went to the event service industry with Ogden Facilities Management, before moving to the motorsports industry with Yamaha Motor Corporation, USA, as a customer service supervisor, publications supervisor, and marketing director for parts and accessories. With first hand knowledge of brand marketing, product development, publication production, web development, advertising, and sales and marketing, the company principals remain actively involved through the process of creating each campaign, overseeing production, and ensuring on-time delivery. VANTAGE is committed to closer personal relationships that serves both parties well over the long term. Prospective clients can rest assured that their priorities, projects, and employees will receive the personalized attention they deserve. Clients truly have the best of both worlds by outsourcing their projects while still maintaining the sense of “in-house” control. The VANTAGE “steps to success” approach to the creative process allows for maximum consideration of the client’s overall business, marketing and branding needs. By developing an overall market strategy we will better appropriate marketing dollars into result-driven marketing materials and programs that will attract new customers, promote loyalty, and increase profits. VANTAGE works with companies to find the right fit of products and services to meet their needs. From launching a brand strategy or corporate identity to producing an integrated marketing campaign, including POP materials, informational Web site, direct mail or e-commerce strategies, VANTAGE has the capabilities and experience to help. For more information, check VANTAGE on the web at www.vantagesmg.com or contact them at 714-372-2260.