From a press release:

Torrance, CA — American Honda Motor Company’s Motorcycle Division announced today the release of its AquaTrax F-12, low-emission, 4-stroke-powered personal watercraft (PWC) to all approved dealers in the initial distribution areas.

For the first year of retail distribution, American Honda has selected a limited number of Honda dealers from the four states with the largest markets for PWCs: California, Florida, Michigan and Texas. To locate their closest authorized Aquatrax dealer, customers can check the Honda web site at www.hondamotorcycles.com.

“Initial customer satisfaction is crucial to the long-term success of the Honda AquaTrax line,” said American Honda Vice President Ray Blank. “We must ensure that the quality of the Honda AquaTrax ownership experience is the highest possible, from product quality to the dealership sales and service experience.

“Customer and dealer satisfaction are the focus of our product and dealer network launch, a focus that will emphasize ‘pure performance’,” Blank continued. “Our plan to satisfy these needs is a ‘start-small-grow-fast’ strategy. In future years, we anticipate a rapid expansion into other states.”

The F-12 has a suggested retail of $8999 and should be on dealer’s showroom floors in the four states later this week.

The 125 horsepower AquaTrax F-12 is one of two models Honda announced on September 19 at its annual dealer meeting in Las Vegas. The second model, to be released later this month, is the highly anticipated, 165 horsepower, turbocharged F-12X.