GEICO, the second-largest private passenger auto insurance company in the United States will serve as a title sponsor for the Laguna Seca race weekend, adding another element to its present and long-standing investment in top motorsport projects. GEICO is already a partner of the WorldSBK series as US round Event Main Sponsor.
Biel Roda, KRT Marketing and Commercial Manager, said: “It’s great having GEICO on board for the Laguna Seca race. GEICO is one of those companies that keep investing in top motorsport projects and it is a pleasure having this brand on our official KRT Ninja ZX-10R bikes. I hope our technicians and riders can deliver strong sporting results and be good ambassadors of GEICO insurance.”
“We are very excited to serve as a title sponsor for such an outstanding sporting event,” said Ted Ward, GEICO vice president. “The Laguna Seca WorldSBK Weekend offers a great opportunity for us to connect and build brand awareness among a vast legion of superbike fans and enthusiasts from across the country.”
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers, insuring more than 22 million vehicles (auto & cycle).
Using GEICO’s online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.