Irvine, Calif. Advanstar Communications, Inc. a leading provider of integrated media solutions for the powersports industry, recently announced GPSO “Biker Down” Motorcycle Crash Sensor as the grand-prize Dealer’s Choice Award winner in the Fourth Annual Dealer Expo Kickstart New Product Contest, held in conjunction with the 2011 Dealer Expo in Indianapolis, Indiana. The competition recognizes the hottest new products in the powersports industry based on innovation, design and manufacturing quality, marketability, and distinction in the marketplace. The GPSO “Biker Down” Motorcycle Crash Sensor is a multi-functional GPS real time tracking and monitoring device. This is ideal for the rider who crashes off road or in a remote area, out of the line of sight, day or night, is injured or unconscious, cannot be seen, or needs to make an emergency call from his phone. The impact of a crash will send an alert to a 24-hour monitoring center, which then calls the rider’s cell phone and if no answer, will automatically activate the 911 system sending emergency medical services to the latitude and longitude of the crash. GPSO “Biker Down” Motorcycle Crash Sensor is an all in one device with anti-theft ignition shut down, owner viewing of the device location, speed, distance and stops and starts information. The device is waterproof, making it perfect for mounting on motorcycles, snowmobiles, ATVs and jet skis and the device is transferrable from one to the other. “I have been a motorcycle rider since I was 11 years old and realize that at some point every rider goes down,” said Recontrak GPS Systems Chief Operating Officer Michael Botos, Sr. “It’s great to have the product sell but if we can save just one person’s life by speeding up the location time of a down rider, it’s all worth it. We believe this is the most important motorcycle safety product since the helmet.” “Being a winner in the 2011 Dealer Expo Kickstart Contest and displaying our new product at Dealer Expo has proved to be an invaluable experience,” said Botos. “We were able to introduce thousands of dealers and distributors to our product, meet members of the media and, most importantly, sign up dealers from across the country to carry GPSO Crash Sensors in their shops. The amount of exposure we received by being at Dealer Expo and the overwhelmingly positive response from dealers that visited our display has been phenomenal.” As the grand-prize winner of the Dealer’s Choice Award, GPSO “Biker Down” Motorcycle Crash Sensors will receive a free 10×10 booth at the 2012 Dealer Expo, set to take place Friday, February 17 to Sunday February 19, 2012, at the Indiana Convention Center in Indianapolis, Indiana. All 10 Kickstart winners’ products were on display at the 2011 Dealer Expo, where attendees voted for to select this year’s Dealer’s Choice Award winner GPSO “Biker Down” Motorcycle Crash Sensors. The 2011 Dealer Expo Top 10 Kickstart winners were as follows: Company Product Houser Racing Tree Hugger Nerf Bars Kali Protectives Naza Carbon Helmets No Limit Wheels, LLC No Limit Wheels ReconTrak GPS Systems GPSO “Biker Down” Motorcycle Crash Sensor Risk Racing RR1 Ride-On Lift Risk Racing FLEXiT Light Sena Technology Sena SMH10 Shorai, Inc. Shorai LFX Lithium Powersports Batteries Twisted Throttle, LLC AERO ABS Sidecase System Twisted Throttle, LLC On/Off Road Convertible Footpegs Kickstart is a program for qualified Dealer Expo exhibitors created to recognize new up-and-coming products. Companies were required to submit product information and related marketing documents including product photos via an online application. A judging committee, made up of dealers from the show’s Full Throttle Dealer VIP Buyers Program, whittled down more than 150 submissions to select the top 10 winners. The 2011 Dealer Expo took place Friday, February 18 to Sunday, February 20, 2011, at the Indiana Convention Center in Indianapolis, Indiana. For more information about Kickstart visit www.dealerexpo.com. About Recontrak GPS Systems Nashville, Tennessee-based Recontrak GPS Systems, GPSO Biker Down Motorcycle Crash Sensor’s parent company offers a variety of global positioning satellite devices for children, adults, Alzheimer’s patients, law enforcement needs and now motorcycle riders. For more information about GPSO Motorcycle Crash Sensors, please visit www.gpso.us. About Dealer Expo Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. Dealer Expo is open to qualified members of the powersports retail trade. The 2012 Dealer Expo will take place at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, IN, from Friday, February 17 through Sunday, February 19, 2012. For more information please visit www.dealerexpo.com. About Advanstar Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”