Featured In the April 2022 issue of Roadracing World:
In late 2014 KRAVE Group acquired the rights to promote AMA-sanctioned professional motorcycle road racing in the United States and rebranded the series as MotoAmerica. KRAVE Group was, and still is, made up of Chief Marketing Officer Terry Karges (K), President Wayne Rainey (R), Chief Operating Officer Chuck Aksland (A), and Chief Financial Officer Richard Varner (V).
Some of those names were familiar to people following motorcycle racing. Rainey is a three-time 500cc Grand Prix World Champion and a former Grand Prix team manager; and former racer Chuck Aksland ran King Kenny Roberts’ Team Roberts for over 20 Grand Prix World Championship seasons and later ran Circuit of The Americas. And although Karges isn’t well known in motorcycle racing, he’s very well known in the auto racing world; he’s run his own team, led motorsports marketing efforts for Ford, served as Senior Vice President of Sales and Marketing at Roush Performance, and currently runs the Petersen Automotive Museum in Los Angeles, California.
But who is Varner?
—Hanging With: Richard Varner, by David Swarts
Not only is Richard Varner the primary source of the funding that got MotoAmerica up and running, but he continues to drive the racing organization forward with his experience building and running several businesses, his passion for motorcycles and all motorsports, and his seemingly endless energy and enthusiasm. Meet one of the men responsible for reviving professional road racing in the U.S.—in the latest issue of Roadracing World!
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