Hardcard And Campos Make A Strategic Deal

Hardcard And Campos Make A Strategic Deal

© 2008, Roadracing World Publishing, Inc.

From a press release issued by Hardcard: CAMPOS CREATIVE WORKS (CCW) ENTERS INTO EXCLUSIVE, STRATEGIC RELATIONSHIP AGREEMENT WITH HARDCARD HOLDINGS, LLC Hardcard Will Expand CCW’s Outreach to the Powersports and Motorcycle Industry Santa Monica, CA, April 9, 2008 — Campos Creative Works (CCW), one of the world’s top producers of business-to-business and experiential marketing events, has entered into an exclusive, strategic relationship agreement with Hardcard Holdings, LLC. The announcement was made today by Julio Campos, the company’s Founding Partner & Creative Director, and John Farris, Jr., Partner, Hardcard Holdings. Through the new agreement, Hardcard will consult on business development opportunities for CCW within the powersports and motorcycle industry, and will also introduce CCW’s top-level creative and world-class execution to this potential new client base. Jeff Salmon, CCW’s president, said, “We are excited about partnering with Hardcard, as they instantly provide CCW with a strategic bridge to the powersports market and can help us further our connections within the automotive arena as well. Hardcard knows the histories and specific needs of these clients, and by accessing that knowledge, CCW can develop and present more proactive and targeted ideas. We are very happy to have this strategic relationship.” Added Farris, “We are thrilled about Hardcard’s relationship with CCW, as we have experienced first-hand the incredible results that their marketing and communications programs can deliver for clients. Companies in the powersports and motorcycle industry have become sophisticated marketers, and have long embraced a comprehensive event marketing strategy. We see great opportunity to enhance these efforts and to make their programs more efficient by introducing CCW as a creative resource.” ABOUT HARDCARD HOLDINGS: Hardcard Holdings is a leading motorsports management and consulting firm with vast experience in the powersports and motorcycle industry. Hardcard works with clients on strategy development and implementation of programs that target the motorcycle enthusiast and optimize clients’ marketing investment in this audience. Hardcard partners have strong, high-level relationships throughout the motorcycle and motorsports industries, and have worked with many leading brands in a variety of marketing and business development initiatives. See www.hardcard.net ABOUT CAMPOS CREATIVE WORKS: Founded in 1991 by partners Julio Campos, Sandra Sande, and Jennifer Gerich, Santa Monica, CA-based Campos Creative Works, Inc., (CCW) is one of the world’s top producers of business-to-business and experiential marketing events. CCW, with a full time staff of over 30 employees, is an international, full-service, creative company specializing in the production of corporate and consumer events. The company’s client list is literally comprised of a “who’s who” among the world’s most high profile hi-tech (software and hardware), automotive, and consumer powerhouses, including Microsoft, Intel, Volkswagen, Honda, Volvo Trucks, Ford, Toyota, Mattel and Absolut, to name just a few. CCW, with offices in Santa Monica and Detroit, conceives, plans, directs and produces large-scale (as well as smaller, more intimate) branded experiential events designed to help clients promote their products and services. These events are fully integrated experiences that leverage every facet of CCW’s capabilities, from pre-event communications to onsite execution to post-event follow-through. CCW has produced events both domestically and in literally every corner of the globe for hundreds of clients during the course of the past 15 years, including such cities as Cannes, Paris, Hanover, Chile, Moscow, Shanghai, Beijing, Istanbul, Bangladesh, Rwanda, Seoul, Delhi and Cairo, as well as other cities in Ireland, India, Japan and Brazil. Campos Creative Works, Inc., a Certified, Minority-Owned Business, is located at 1715 14th Street, Santa Monica, CA, 90404; 310/453-1511. For more information, please visit www.ccwla.com

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