From a press release:

FORBES MAGAZINE NAMES HARLEY-DAVIDSON AS COMPANY OF THE YEAR

Performance, passion and outlook cited in story

Harley-Davidson Motor Company has been named Company of the Year by FORBES Magazine, one the world’s leading business publications. The honor and accompanying article entitled “Love Into Money” appears in the January 7, 2002 edition of FORBES and on the magazine’s Web site at www.forbes.com.

Key factors cited for the FORBES Company of the Year award include Harley-Davidson’s record sales growth and earnings, along with strong overall financial performance. In addition, the article notes the Company’s long and storied history as well as the devotion of its enthusiasts as deciding factors. “Harley-Davidson stirs passion in its riders, its dealers and its employees and translates that passion into profit,” the article states.

The article also focuses on Harley-Davidson’s new V-Rod motorcycle and its development, the Buell line of motorcycles, the Rider’s Edge New Rider Course, and the Company’s history and technological advancement.

Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing, insurance and credit card programs to Harley-Davidson dealers and customers.