Custom Motorcycle Contest Revs Up Daytona Bike Week with Unique Rolling Sculptures MILWAUKEE – Some of the world’s coolest custom motorcycles will be the main attraction at the annual Harley-Davidson Ride-In Show on Wednesday, March 7 at the upcoming 66th annual Bike Week in Daytona Beach, Fla. Harley-Davidson owners are invited to enter the competition for cash and trophies, while motorcycle enthusiasts can check out the sweet selection of rolling artwork. Owners can enter their Harley-Davidson motorcycles in the Ride-In Show Contest to be held on Wednesday, March 7 at the Ocean Center Arena, 101 N. Atlantic Avenue. Registration is from 8-11 a.m., with judging to follow by Harley-Davidson design experts and prize awards. The $10 entry fee is donated to the Muscular Dystrophy Association, and each participant receives a special edition commemorative plaque designed by Willie G. Davidson. “Best of Show” winners in each of the judging classes will receive a $500 cash prize and a trophy. In addition, $500 cash prizes will be awarded to the top Sportster and top Big Twin motorcycles using Harley-Davidson Genuine Motor Accessories. There is no charge for spectators to attend the Ride-In Show. “Daytona is a prime opportunity for the Harley-Davidson riders who spend countless hours customizing their motorcycles to display the results of their hard work,” said Art Gompper, Harley-Davidson Director of Marketing. “The passion and attention to detail that goes in to these custom Harleys always makes for an incredible show.” The Harley-Davidson Ride-In Show has also been one of the biggest shows at Daytona Bike Week for more than 20 years. This year, there will be Ball of Steel Stunt Shows and live entertainment outside the Ocean Center during the Ride-In Show. Other Harley-Davidson events at various times during the week at the Ocean Center include the Harley-Davidson and Buell new product show, H.O.G. member activities, Muscular Dystrophy Association (MDA) Auction and Bike Raffle, motorcycle product and technical seminars, and the Ford Harley-Davidson ™ F-Series Display. There will also be Harley-Davidson and Buell Demo Rides at the Daytona International Speedway and activities at Harley-Davidson dealerships in the Daytona area. A full schedule of Harley-Davidson Bike Week activities will be posted on www.harley-davidson.com. The site will be updated daily throughout the week with images of the Ride-In Show and other Bike Week activities. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.