KID ROCK AND HARLEY-DAVIDSON LAUNCH FIRST-OF-ITS-KIND COLLABORATION DURING 110TH ANNIVERSARY YEAR Brand Partnership Features Exclusive Access at Tour Stops, First-Ever Co-Branded Merchandise and an Epic Performance at the 110th Anniversary Event in Milwaukee MILWAUKEE In its most thrilling and globally epic anniversary celebration to date, Harley-Davidson today announced an exclusive partnership with legendary musician and ‘American Badass’ Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over this Labor Day weekend. The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off Feb. 2, 2013, in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions. The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, Harley-Davidson’s hometown, to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Fans who purchase 110th Anniversary ticket packages currently available at www.ticketmaster.com will have an opportunity to purchase tickets for Kid Rock’s 110th Anniversary performance before they go on public sale later this spring. Kid Rock is one of three headliners Harley-Davidson plans to announce for the 110th Anniversary Celebration in Milwaukee the other entertainment will be announced later this spring. “What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America there is NOTHING that screams America like Harley-Davidson.” A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: “I can’t hear you over the rumble of my freedom.” Fans will be able to purchase concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the U.S. This is the first time either brand has offered such an extensive line of co-branded merchandise. Also, at every Rebel Soul tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock’s Rebel Soul band and rock on stage for one song during that night’s performance. Fans simply have to find the Harley-Davidson Display Area at each venue to register. Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience including a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110th Anniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock beginning Feb. 2. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock. “Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for freedom, independence, self-expression and the rebel spirit,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.” Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary. Event dates and tickets for Kid Rock’s Rebel Soul concert tour are available at www.ticketmaster.com. About the Harley-Davidson 110th Anniversary The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013. The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend. Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. About Harley-Davidson Motor Company Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com. About Kid Rock Kid Rock is one of America’s largest musical personalities. In addition to selling over 26 million albums worldwide and selling out stadiums and arenas for more than a decade, he is an ardent supporter of our military at home and abroad, and a leader in helping to raise money and awareness for causes relating to the rebuilding of Detroit. His most recent album “Rebel Soul” is out now on Top Dog/Atlantic records.