Hawkers joins forces with Dorna as title sponsor of the European Talent Cup

Hawkers Motorsports primed to become a point of reference in talent development

Dorna Sports is delighted to announce a new partnership with Hawkers that will see the Spanish eyewear company become the title sponsor of the European Talent Cup in the FIM CEV Repsol; one of the most important paths on the Road to MotoGP™. The Cup will therefore be called the Hawkers European Talent Cup.

This agreement is a key step forward for Hawkers Motorsports in their aim to promote and support young talent on the way to the top tiers of motorcycle racing. Three years ago, the brand launched the Hawkers Riders Academy, and that was followed by the Hawkers Riders Cup, a one-make competition aimed at giving youngsters their first taste of competition.

Becoming the title sponsor of the European Talent Cup is another important step towards achieving the dream of the World Championship – for both the riders in the Cup and Hawkers as a brand.

Ximena Guzman, Marketing Director at Hawkers, says: “Hawkers was born in MotoGP, therefore we have always been involved in motorcycle sport, especially in supporting the future of young riders. We are very proud to continue this work with Dorna as the title sponsor of the European Talent Cup, the ideal place to realise their dreams of reaching the MotoGP World Championship.”

Pau Serracanta, Managing Director at Dorna Sports, says: “We’re delighted to begin this relationship with a company such as Hawkers, who have always supported young riders and talents. This agreement to become the title sponsor of the European Talent Cup in the FIM CEV Repsol is more important backing for the those at the beginning of their professional careers, racing on the Road to MotoGP.”

The 2020 Hawkers European Talent Cup begins in Portimão, Portugal, in April.