Husqvarna Motorcycles is proud to announce that it has unveiled three new street models at the International motorcycle Expo EICMA. With 111 years of heritage in both street and off-road motorcycling, Husqvarna today makes its return to the street segment delivering machinery featuring the finest characteristics – clean bodywork, state-of-the-art technology and functional Swedish inspired design.

Years of supermoto tradition combined with the finest craftsmanship and unparalleled single cylinder performance are embodied in the all-new 701 SUPERMOTO. Highest quality components and uncompromising engineering provide outstanding levels of agility and handling. The new Husqvarna street model features the latest ride-by-wire throttle control and Engine Management System as well as the most advanced WP suspension, dedicated Supermoto ABS and APTC slipper clutch.

145kg and producing 67hp, the 701 SUPERMOTO allows riders to accurately feed power to the rear wheel while enjoying superior levels of stability, safety and enjoyment. The bike will be available on dealer’s floor in Autumn 2015.

With the unveiling of Husqvarna’s new concept bikes, the 401 VITPILEN and 401 SVARTPILEN, we have a small glimpse of what the future street chapters will look like. Inspired by the rebellious spirit of the golden age of the brand in the 60s and 70s, these concept machines are true Husqvarna – high quality motorcycles with a rich sense of heritage.

The Husqvarna 401 VITPILEN (Swedish for ‘White Arrow’) draws on the DNA of the pioneering 1953 Silverpilen. With a ground-breaking design in its own right – interpreting the functional simplicity of the classic Silverpilen – it combines modern technology, cutting-edge design and high quality hardware to deliver an uncompromised, genuine riding experience for the street.

The Husqvarna 401 SVARTPILEN (Swedish for ‘Black Arrow’) concept bike is a golden-age inspired modern street bike that draws its design ethos from past iconic Husqvarnas. Reduced to the bare functional essentials, it’s free of gimmicks, gadgets and extravagant design embellishments. It ensures a riding experience that honours the simple idea behind early, pioneering Husqvarnas. With a lightweight and powerful single-cylinder fourstroke engine in a compact chassis, the Husqvarna 401 SVARTPILEN provides a more upright, comfortable and natural riding position – designed to reflect the timeless authenticity evident in the growing revival of the motorcycling scene.

The new Husqvarna 401s are very much new and progressive motorcycles, where advanced engineering meets authentic design. They bring back the honest and pioneering spirit of pure motorcycle riding from the good old days into our modern times.