INDIAN MOTORCYCLE UNVEILS THE ‘INDIAN MOTORCYCLE ASSURANCE PROGRAM’ — THE NEW BENCHMARK IN PREMIUM MOTORCYCLE OWNERSHIP, SERVICE AND SUPPORT Industry-leading Five-year Coverage, Trade-in Guarantees, Roadside Assistance and More Make Buying and Owning the all-new 2014 Indian Chief an Effortless Customer Experience MEDINA, Minn. — In conjunction with the launch of its new 2014 Indian® Chief® platform, Indian Motorcycle®, America’s first motorcycle company, announced the “Indian Motorcycle Assurance Program” — a new standard for premium motorcycle ownership, service and support. The comprehensive program has been created to make purchasing, owning and riding the new 2014 Indian Chief motorcycles an approachable and effortless experience for new owners. The program complements the company’s historic reveal of three all new 2014 models — the Indian Chief Classic, the Indian Chief Vintage, and the Indian Chieftain — at the Sturgis Motorcycle Rally on August 3 in South Dakota. The Indian Motorcycle Assurance Program offers riders the confidence and peace-of-mind they seek when buying a new vehicle. Backed by the financial, engineering, manufacturing and service resources of Indian Motorcycle parent company Polaris Industries, the new Indian Motorcycle Assurance Program consists of the following elements: 5 Years of Coverage Indian Motorcycle® backs every new Indian Motorcycle with 5 years of coverage that includes both a 1 year limited warranty and an extended service contract. Coverage is subject to $50 deductible with no mileage limitation. Fly & Ride The Fly & Ride program encourages new owners to make buying and riding a new Indian Chief a memorable and rewarding experience. Buyers can fly to an Indian Motorcycle dealer on any commercial airline, ride their new bike home, and receive a $250 credit on their Indian Chief purchase. Trade-in Confidence Buy a new 2014 Indian Chief with the total confidence that comes from guaranteed trade-in values. Two years after purchase, owners can bank on a guaranteed trade-in value of 70 percent of original MSRP, and 60 percent trade-in value after three years. Competitive Financing Indian Motorcycle dealers across the country are offering competitive financing rates of 3.99% for 36 months, or 6.99% for 72 months. Rates are available now through the end of the 2013. Roadside Assistance New owners who purchase now through the end of 2013 receive a full year of roadside assistance coverage. Available services include emergency transport (up to 100 miles at no cost), pickup and delivery of your motorcycle (charges apply), fluids delivery, and jump starting services. In addition to the Indian Motorcycle Assurance Program, there is a 24 hours a day, seven days a week Concierge Hotline available for Indian Motorcycle owners. New owners of an all-new 2014 Indian Chief motorcycle can buy and ride with confidence knowing service, support and assistance is a phone call away. “The Indian Motorcycle Assurance Program sets a new benchmark in the motorcycle industry for warranty coverage, service and support,” said Polaris Vice President of Motorcycles, Steve Menneto. “We’re bringing choice to American motorcycling with three exceptional machines, and that choice is backed by a premium level of service and support that makes buying and owning a 2014 Indian Chief a truly enjoyable and effortless experience.” Availability The full line of 2014 Indian Chief models are available for order now and will arrive in dealerships in September, along with an extensive array of apparel, parts and accessories. Indian Motorcycle demo rides are taking place at dealer events across the country now through the end of the year. Visit www.indianmotorcycle.com to check out the Demo Tour schedule or to locate an Indian Motorcycle dealer near you, and to see the full line of apparel, parts and accessories. For more information please visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle. ABOUT INDIAN MOTORCYCLE® Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com. ABOUT POLARIS® INDUSTRIES Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.