CYCLE WORLD INTERNATIONAL MOTORCYCLE SHOWS® PRESENTED BY TOYOTA PARTNERS WITH M3PRO FOR 2007-2008 SEASON ESPN 2 Show “Metric Revolution” to Use Series to Search for Next Big Builders Santa Ana, Calif. (May 31, 2007) Advanstar Communications a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries, announced today that the Cycle World International Motorcycle Shows® Presented by Toyota has reached an agreement with Multi-Media Marketing and Production, Inc. (M3Pro), producers of the “Metric Revolution” motorcycle build-off television show featured on the ESPN2 network. “Metric Revolution” is a new reality television series, produced by Boca Raton, Florida based Multi-Media Marketing and Production, Inc., that features 22 of the world’s top custom motorcycle builders competing in three unique categories to create the most outrageous custom designed bike. The Cycle World International Motorcycle Shows has partnered with M3Pro as the official sponsor of the “Rookie” class on the current television series. Additionally, the 2007/2008 13-city tour will be used as a casting call to find the next group of builders for “Metric Revolution” Season 2. “We’re very excited to be a part of ‘Metric Revolution,'” said Cycle World International Motorcycle Show Director Jeff D’Entremont. “Many of the bikes constructed on the reality series were actually featured in our shows last year, so the opportunity to become involved in the selection of next season’s builders is a natural progression.” “The Cycle World International Motorcycle Shows offers M3Pro the perfect platform to search for talented new builders across the country. The footage gathered from city to city will add a whole new element to the second season of ESPN 2’s ‘Metric Revolution’ television series,” said Executive Producer of “Metric Revolution” Doug Spandau. “Metric Revolution” has entertained more than 7 million viewers during its first six episodes and reaches 90 million households on ESPN 2.