Experienced Motorcycle Industry Professional Joins Nation’s Largest Powersports Tour Irvine, Calif. Advanstar Communications announced today that powersports industry leader and motorcycling veteran Jim Moore has joined the team as director of sales for the Progressive International Motorcycle Shows. Moore will focus on maintaining existing client relationships and growing new sponsor partnerships for the Progressive International Motorcycle Shows, which is celebrating its 30th anniversary with the upcoming 2010-2011 series. “The Progressive International Motorcycle Shows tour has long been the premier consumer event for our industry and I am very excited to be a part of this year’s strategy to offer even more value for OEMs, aftermarket exhibitors and attendees,” said Moore. “The entire show experience is being enhanced this year to offer more ways for attendees to interact with and buy product, more hands-on learning opportunities and more entertainment than ever before!” Moore brings fresh insight and an extensive background in both the motorcycle and automotive industries to the Progressive International Motorcycle Shows. Most recently, he served as director of business development and sales for the American Motorcyclist Association, where he developed strong relationships with leading motorcycle manufacturers and aftermarket parts distributors. Reinventing itself for the 30th annual nationwide tour, the Progressive International Motorcycle Shows® will offer an entirely new experience from the ground up including a completely new visual design and show environment, more entertainment and learning opportunities, prizes custom-built for each unique lifestyle enthusiast, and more ways to interact with and buy product than ever before. From New York to California, hardcore enthusiasts, recreational riders, and aspirational powersports fans from all lifestyles and riding abilities will be engaged in a brand new way on the show floor spending more time connecting with exhibitors and the community, leaving the show with a tremendous sense of satisfaction and tangible value from the experience. According to a major consumer research study conducted this year by R.L. Polk and Co., International Motorcycle Show attendees are nine times more likely to buy a motorcycle and related aftermarket parts, products, insurance and accessories than those who don’t attend shows, making the Progressive International Motorcycle Shows the most powerful powersports shopping event in the world. For more information call 800/331-5706 or visit www.motorcycleshows.com.