(Clover, SC) – Performance Friction and Keigwins@TheTrack recently announced a multi-year partnership, making Performance Friction Carbon Metallic® the Official Brake Pad of Keigwins@TheTrack track days and schools. During the 2012 season every instructor will be running the absolute best motorcycle race pads on the market – Performance Friction Carbon Metallic®. “We are excited to start this new relationship that offers such value to both parties,” says Riccardo DiSilvestro, Motorcycle Program Manager for Performance Friction. Keigwin was seeking a long term brake pad partner to support his riding school and Performance Friction turned out to be the perfect match. Keigwin and DiSilvestro finalized the agreement this past week. “Performance Friction Carbon Metallic® brake pads are known throughout the motorcycle racing community for the best feel, stopping power, and consistency in the industry. We were able to offer a consistent and high performing pad that Keigwin couldn’t pass up,” says DiSilvestro. “The partnership with Keigwins@theTrack will allow us to introduce our brand to new and upcoming riders on the west coast. I’m excited about our partnership for the 2012 season and beyond.” Keigwins’ riding instructors know exactly what they want in a brake pad and wouldn’t settle for anything less than Performance Friction. Performance Friction’s innovative race-winning technology surpasses that of anyone else in the industry, delivering the ultimate stopping power with the best release, response, and control. Each set of pads come race ready to provide immediate stopping power with limited bedding. All of these benefits mean one thing quicker lap times! About Keigwins@TheTrack Keigwins@theTrack, established in 1998 and incorporated in 2001, has been running motorcycle racetrack events for more than ten years, and has hosted hundreds of track days and schools for tens of thousands of riders and racers. The company is managed and run by Lance and Linda Keigwin, of Los Altos Hills, California. The “Keigwins” put on a wide variety of highly praised schools and open trackdays. Events are run at popular California racetracks (Laguna Seca, Infineon — nee Sears Point, Thunderhill, Buttonwillow) and Miller Motorsports Park in Utah. Visit www.keigwin.com for more information. About Performance Friction At Performance Friction, every employee has a “passion for the product.” And it shows. PFC brakes are the top choice in motorsports, winning more championships than any other brake on the market and the company also makes application specific upgrades for hundreds of domestic and import models. PFC brakes are specified on more fleets nationwide including 40,000 police cars in North America. From NASCAR to emergency response vehicles, Performance Friction’s mission is to deliver the absolute best brakes on the market. To learn more about Performance Friction products visit www.performancefriction.com.