Pegram Racing Signature Sponsorship Announced New sponsorship offered for the wealthy motorcycle enthusiast Columbus, OH, (June 18, 2007) – Larry Pegram, of the LeoVince Pegram Racing Ducati Team, and his marketing advisor, Ed Kuhlenkamp of Build-Momentum announced a new concept in motorsport sponsorship called the Pegram Racing Signature Sponsorship. The Pegram Racing Signature Sponsorship, designed with the wealthy motorcycle enthusiast in mind, is one of the most exclusive motorcycle road racing sponsorships available. Unlike a corporate sponsorship, this sponsorship is only available to individuals, and there are only two available for the 2007 season. The Pegram Racing Signature Sponsorship provides an elite motorsport experience and a Ducati motorcycle that is totally unique to the sponsor. Many Ducati enthusiasts are collectors with private collections of over 50 bikes – people with enough money to be able to afford the finer things in life. The Pegram Racing Signature Sponsorship lets the affluent motorcycle race fan get involved in motorcycle road racing in a way that personalizes the connection to the LeoVince Pegram Racing Ducati Team. Everything about the sponsorship works to create an experience that will last a lifetime. As part of the sponsorship the team motorcycles will each run with the actual sponsor’s signature imprinted on the motorcycle for the remainder of the season. At the end of the season the Ducati race bike will be given to the Signature Sponsor in race-ready condition. Also included in the sponsorship is: – Four one-on-one track sessions with Larry Pegram – Full VIP and team access and hotel accommodations for remaining AMA Superbike Series races in 2007 – Full-page advertisements announcing sponsorship in Robb Report Motorcycling Magazine Riding gear from team sponsors – Other media opportunities with Larry and certain key team members “I am excited about this new sponsorship and how it ties into the overall marketing of the AMA Superbike Race Series. The growth in motorcycle road racing over the past few years has been amazing, and one look at the cars in the parking lot tells you this is a wealthy crowd. In fact, the demographics show that the motorcycle road racing enthusiast tends to be very affluent and interested in luxury brands. This sponsorship is designed to cater to a select group of the motorcycle racing fan base and take their experience of the sport to a whole new level,” commented Larry. “The idea came to me while Larry and I were in New York for the International Motorcycle Show. I was out to dinner with some of my friends from Wall Street and we were talking about travel and entertainment. It became readily apparent to me that my friends were all looking for exclusive experiences. It started me thinking about ways to create that type of an experience using our Ducati race team. The Pegram Racing Signature Sponsorship package came together pretty quickly from that point,” commented Ed. “The key to this sponsorship concept is letting the person brand the bike with their name. If you think about it, a signature is very personal and it is part of an individual’s brand – almost like a personal logo.” added Ed. Potential Signature Sponsors should contact Ed Kuhlenkamp, president of Build-Momentum at 336.293.9103, or [email protected]. Motorcycle road racing is a rapidly growing and highly exciting form of racing. Motorcycle road racing fans enjoy seeing the rider in action using their tremendous balance and physical ability to maneuver the motorcycles around a closed course at speeds approaching 200 mph. Attendance at AMA Superbike races in 2006 exceeded 600,000 fans. The AMA Superbike Series is televised live on SPEED Channel.