PILOTI NAMED “OFFICIAL SHOE” OF MAZDA RACEWAY LAGUNA SECA Limited Edition G16 Mazda Raceway Laguna Seca Shoe To Be Produced MONTEREY, Calif. Piloti and Mazda Raceway Laguna Seca are known world-wide for the prestige they hold to racers and their fans. Now, those distinguished roles have been paired together. Piloti Inc. was announced today as the “Official Shoe of Mazda Raceway Laguna Seca”. As a part of that designation, Piloti will be producing a special Mazda Raceway Laguna Seca limited edition version of the Piloti G16 shoe. The shoe will be primarily black, with the traditional blue and orange colors of the Mazda Raceway Laguna Seca logo used for trim. “We’re honored to be a part of the history and legend of Mazda Raceway Laguna Seca,” said Kevin A. Beard, Piloti founder and CEO. “Piloti’s first public appearance was at Mazda Raceway Laguna Seca in 1999 and the G16 is named for that link. In fact, I designed the G16 on a paper placemat at a restaurant here, so the relationship between Mazda Raceway Laguna Seca and Piloti has both a brand and a product connection and history.” The Piloti G16 is named for the stretch of highway that runs from Highway 101 into Carmel Valley and is the latest style from Piloti’s Touring line of high-performance driving shoes. 300 pairs of this special-edition Piloti G16 will be produced, and will be available only at the Mazda Raceway Laguna Seca Souvenir Superstore for $80.00. Piloti will be selling from their complete line of high-performance shoes at all Mazda Raceway Laguna Seca spectator events. Founded in 1999, Piloti designs, markets and sells motorsports athletic footwear, apparel and accessories through motorsports retailers and specialty footwear retail. For more information, log on to www.piloti.com or call (805) 494-0756. Mazda Raceway Laguna Seca ticket and event information is available by calling (800) 327-SECA or logging on to www.laguna-seca.com.
Mazda Raceway Laguna Seca Names Official Shoe
Mazda Raceway Laguna Seca Names Official Shoe
© 2005, Roadracing World Publishing, Inc.