MICHELIN® Air Care Program Highlights Importance of Motorcycle Air Pressure

GREENVILLE, S.C., May 31, 2016 – In response to data showing that nearly one in every five motorcycles on the road is running with improper tire inflation, Michelin North America’s Motorcycle Tire Division begins a month-long social media program to stress the importance of proper tire pressure to coordinate with National Tire Safety Week.

The program is intended to promote proper tire management and enhance riders’ safety and pleasure. Through the program riders and riding clubs are invited to promote their air pressure awareness via Instagram and Facebook. Beginning May 29, Michelin will award a $100 gas card every two weeks to the rider with the most likes based on photos and videos posted of riders checking their tire pressure on these social channels and spreading the important safety message while using the Michelin motorcycle hashtags #MichelinOnMyMoto, #MichelinAirCare and #CheckItYourselfie.

Any post that gets one million individual views or more is eligible to receive a set of MICHELIN Motorcycle Tires. Visit Motorcycle.Michelinman.com/News for complete rules and restrictions. The program concludes September 17.

Over the past several years Michelin has collected data on thousands of motorcycle tires to better understand the user habits surrounding tire pressure maintenance. The most recent results are demonstrate a need for increased tire awareness.

Survey findings indicate that 19% of front tire pressures and 11% of rear tire pressures are lower by at least 14 psi compared to the pressures recommended by the manufacturer. Simply put, the most avid motorcycle riders in the US often overlook a simple but important safety feature on their motorcycle resulting in an epidemic of under inflated tires.

Michelin invites all motorcycle riders to review a brief safety message about the importance air pressure motorcycle tire pressure, and share the attached message with fellow riders.

The goal of the campaign is to communicate ‘how’, ‘when’ and ‘why’ tire pressure impacts riding safety and pleasure, and to establish among all riders a habit of checking tire pressures regularly.