Industry Leaders Graeber and Moore Join Management Team at Advanstar as part of Dealer Expo, Progressive International Motorcycle Shows Brand Investment Senior Management Team Expands its Powersports Industry Expertise as part of Media Growth Strategy IRVINE, Calif. (December 1, 2010) Advanstar Communications Inc., today announced the expansion of its Powersports management team with the hiring of two senior executives from the powersports industry to continue the growth of its leading motorcycle media portfolio and strategy to invest in its key brands to deliver a more valuable experience for its consumer, dealer, and manufacturer customers. Kerry Graeber joins Advanstar as Brand Director of its event, print and digital media portfolio serving the powersports market. In this new role, Graeber will lead the product strategy and execution of the continued growth plans for the Progressive International Motorcycle Shows, Dealer Expo and Dealernews. Graeber brings significant industry and media experience to Advanstar, having held positions as VP and Director of Communications for AMA Pro Racing and at American Suzuki Motor Corporation, where he was responsible for advertising and brand development of Suzuki automotive, motorcycle and ATV product lines. Jim Moore recently joined Advanstar as Sales Director of the Powersports Group where he leads the media sales strategy for all exhibit, sponsorship and advertising services across the company’s consumer and business-to-business media assets. Moore was most recently Director of Business Development and Sales for the American Motorcyclist Association and the AMA Motorcycle Hall of Fame Museum. Prior to his post at the AMA, Moore was Manager of Strategic Partnerships for Championship Auto Racing Teams, Inc. (CART). Tracy Harris, currently VP of Advanstar’s Powersports Group, will assume wider responsibilities for Advanstar’s expo operations teams across the United States where she will build on the successful operations and customer service management approach she developed for the motorcycle events and apply this model across the corporation. Graeber and Moore will report directly to Danny Phillips, Advanstar Executive Vice President, who sees the expanded senior team as key to the continued development of a wider range of media services to the motorcycle industry. “The addition of Kerry Graeber and Jim Moore to our management team is a key part of our strategy to further develop our products in line with our customers’ sales and marketing needs. Tracy, Jim and Kerry are well respected industry professionals who, as a team, will help take our leading brands to the next level,” commented Phillips. “As we invest in and expand the International Motorcycle Shows and Dealer Expo and continue to secure tens of thousands of industry and consumer visitors to our digital and print platforms, I’m delighted that Kerry and Jim have chosen to join us. With the expansion of Tracy Harris’ service and operations role, and Kerry and Jim’s resume of experience and relationships, we are in a prime position to continue investing in our flagship brands, and expand our educational and digital offerings to better serve our customers.” Both Graeber and Moore will have assumed their posts ahead of Advanstar’s Long Beach International Motorcycle Show, December 17-19 at the Long Beach Convention Center, CA. About Dealer Expo The 2011 Dealernews International Powersports Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. The 2011 event will be reinvented from the ground, up to provide an even more valuable and efficient show experience for its customers, including an all new visual design and 11 segmented marketplaces on the show floor, an all in one trade show hall, and more learning and entertainment opportunities centered around distinct product and lifestyle categories. About the Progressive International Motorcycle Shows From New York to California, the 12-city nationwide tour of the Progressive® International Motorcycle Shows® offers 600,000 consumers and over 900 exhibitors from all Powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest travelling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories and see motorcycle stunt show action from Jason Britton and Team No Limit. Exciting features this year include North American debuts of hot new models, demo rides, learning opportunities, Ultimate Builder Custom Bike Show & Competition with a $90,000 prize purse, information for new and women riders and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential customers actively seeking information to help them make buying decisions. About Dealernews Dealernews is “The Voice of Powersports Retailers” since 1965, helping dealers combine their passion for the sport with their pursuit of profit. The Dealernews family of print and online media properties, including www.dealernews.com and the DealerNEWS ALERT e-newsletter franchise, is the flagship business and new product resource for vehicle and aftermarket retailers. The Dealernews Top 100 Dealer competition is the industry’s largest, longest running and most prestigious competition celebrating powersports retail excellence. Dealernews is the title sponsor of the 2011 Dealer Expo. About Advanstar Communications Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”