Wixom, MI – NGK Spark Plugs (USA), Inc. announced the promotion of Michael Schwab to the position of Vice President of the Aftermarket Division. Schwab, a 20-year veteran in the aftermarket, has been with NGK since 1989 and previously served as Director of Sales and Marketing for North America. Prior to that, he served as General Manager for NGK Spark Plugs (U.S.A.). In his new role, Schwab will oversee sales and marketing functions for NGK’s Aftermarket and OES channels. He reports to Hideyuki Koiso, President and CEO for NGK. Schwab has been integral in leading NGK’s aftermarket efforts. He’s been especially involved with expanding NGK’s retail presence, expanding distribution while refining the company’s branding efforts. Under Schwab’s guidance, NGK’s social marketing endeavors have expanded the brand, reaching millions of new consumers. “The Aftermarket industry is an ever evolving marketplace. Opportunities to grow and succeed are much more challenging than ever. To succeed, we have to quickly adapt to change. We must continuously lead with innovative products, innovative thinking and innovative customer service”, stated Schwab. Schwab, a native of St. Louis, Missouri moved to the Wixom, Michigan headquarters in 2001 as Deputy General Manager. Through his efforts and ever increasing responsibility, Schwab has been able to increase service levels while positioning the company to succeed in the future. NGK Spark Plugs – World Leader in Spark Plug and Oxygen Sensor Technology Since 1936, NGK Spark Plugs has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures NGK Spark Plugs and NTK Oxygen Sensors for virtually every automotive manufacturer in the world. NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company’s advanced research and development programs. With state-of-the-art manufacturing, inventory, and distribution facilities, NGK is dedicated to providing customers with world-class products and services. In addition to serving OE automotive and aftermarket customers, NGK also produces spark plugs for motorcycle, power sports, marine and small engine manufacturers. NGK also offers complimentary product lines including resistor caps, spark plug wires, and high performance cables. In North America, NGK is headquartered in Wixom, MI and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL. Our Mission: “We improve life through the environmentally responsible manufacture and precise application of advanced ceramic and material technologies for all of North America. Focused on innovation and teamwork, we contribute to local and global economic growth by matching our products to our customers’ visions each day, exceeding their expectations in quality, value, service and performance.”