Eurosport To Air MotoAmerica Superbike Races In Europe
Series Will Air To Millions Of Viewers In 54 Countries And Territories
IRVINE, CA (May 27, 2020) – MotoAmerica is thrilled to announce that its 10-round MotoAmerica Series will air to millions of viewers in 54 countries and territories in Europe via Eurosport this season, beginning with the series opener this coming weekend at Road America in Elkhart Lake, Wisconsin, being broadcast in the U.K. and France. From round two onward, the rest of Europe will also be treated to arguably the best Superbike racing in the world.
“We have a lot of fans in Europe so it’s great that they will be able to watch the MotoAmerica Series this season on Eurosport,” said MotoAmerica President Wayne Rainey. “This is a big deal for our series to have Eurosport involved as it will really help our growing fan base in Europe. I want to thank my partner Chuck Aksland and the people at Eurosport for their tireless work on putting this deal together. We are looking forward to an exciting start to our championship at Road America this weekend and having Eurosport as our overseas television partner makes it even better.”
Live coverage of round one of the MotoAmerica Superbike Championship from Road America starts on Saturday evening at 9 p.m. CEST/8 p.m. BST with the Supersport race and resumes the following day at 8 p.m. CEST/7 p.m. BST.
The MotoAmerica Series will mark Eurosport’s first live motorsport event since the COVID-19 pandemic changed sporting calendars worldwide.
“We’re absolutely thrilled to bring world-class live sport back to Eurosport, starting this weekend in the United Kingdom and France with the MotoAmerica Series,” said Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions. “We have undisputed strength in motorsports, driven by both our Eurosport Events portfolio as well as Eurosport’s partnership with some of the biggest series in motorsport. There is no better place to showcase and grow a sport than Discovery’s global portfolio of channels, platforms and brands. We see great potential in partnering with the championship in more than 50 markets across Europe to harness the scale of Eurosport’s platforms to maximize reach and engagement around the series.”
The 2020 MotoAmerica Series begins at Road America, May 29-31, and concludes at Circuit of The Americas in Austin, Texas, November 13-15.
More, from a press release issued by Eurosport:
LIVE SPORT GETS GREEN LIGHT TO RETURN TO EUROSPORT THIS WEEKEND
• Eurosport in the UK and France set to screen the MotoAmerica Superbike Championship starting this weekend
• Race marks a return to scheduled live sports for Eurosport
• Andrew Georgiou: “We’re absolutely thrilled to bring world-class live sport back to Eurosport”
Scheduled live sport gets the much-anticipated green light to return to Eurosport this weekend with the drama-filled MotoAmerica Superbike Championship set to be screened LIVE on Eurosport 1 and Eurosport Player in the UK and France.
In 2020, Eurosport UK and Eurosport France will bring fans every thrilling twist and turn exclusively after reaching an agreement with the MotoAmerica Superbike Championship to screen all 10 rounds of America’s premier motorcycle championship in the United Kingdom and France. The opening round of the season starts on Saturday at the historic Road America circuit in Wisconsin.
Starting the weekend of 26 June – round two of the 2020 MotoAmerica Superbike Championship – the series will also be available to watch on Eurosport in 54 countries and territories in Europe, meaning millions of motorsports fans across the continent will be able to watch some of the most exciting riders in the world.
This year, the MotoAmerica Superbike Championship – which will start behind-closed-doors – will be headlined by four-time and defending champion Cameron Beaubier who returns with Yamaha. Beaubier will face tough competition from the likes of experienced former MotoGP rider, Toni Elias, who has joined the M4 ECSTAR Suzuki team in an attempt to regain his 2017 MotoAmerica title.
Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “We’re absolutely thrilled to bring world-class live sport back to Eurosport, starting this weekend in the United Kingdom and France with the MotoAmerica Series. We have undisputed strength in motor sports, driven by both our Eurosport Events portfolio as well as Eurosport’s partnership with some of the biggest series in motorsport.
“There is no better place to showcase and grow a sport than Discovery’s global portfolio of channels, platforms and brands. We see great potential in partnering with the championship in more than 50 markets across Europe to harness the scale of Eurosport’s platforms to maximise reach and engagement around the series.”
MotoAmerica President and three-time 500cc World Champion Wayne Rainey, said: “We have a lot of fans in Europe so it’s great that they will be able to watch the MotoAmerica Series this season on Eurosport.
“This is a big deal for our series to have Eurosport involved. They are experts in delivering fan engagement at scale and will really grow fan base in Europe. We’re looking forward to an exciting start to our championship at Road America this weekend and having Eurosport as our overseas television partner makes it even better.”
Live and exclusive coverage of round one of the MotoAmerica Superbike Championship from Road America, Wisconsin starts on Saturday evening at 9pm CEST / 8pm BST with the Supersport race and resumes the following day at 8pm CEST / 7pm BST.
Coverage of the MotoAmerica Superbike Championship strengthens Eurosport’s commitment to world-class motorcycling with the Bennetts British Superbike Championship and FIM Superbike World Championship also available to watch for passionate fans of two-wheeled action.
MotoAmerica Superbike Championship 2020 season schedule:
29-31 May – Round 1: Road America, Elkhart Lake, Wisconsin
26-28 June – Round 2: Road America, Elkhart Lake, Wisconsin
31 July-2 August – Round 3: Road Atlanta, Braselton, Georgia
7-9 August – Round 4: Pittsburgh International Race Complex, Wampum, Pennsylvania
28-30 August – Round 5: Ridge Motorsports Park, Shelton, Washington
11-13 September – Round 6: New Jersey Motorsports Park, Millville, New Jersey
18-20 September – Round 7: Barber Motorsports Park, Birmingham, Alabama
9-11 October – Round 8: Indianapolis Motor Speedway, Indianapolis, Indiana
23-25 October – Round 9: Laguna Seca, Monterey, California
13-15 November – Round 10: Circuit of the Americas, Austin, Texas
The MotoAmerica Superbike Championship is part of Eurosport’s sporting calendar of events set to return later this summer including the US Open, Roland-Garros from Paris as well as a host of world-class cycling events including every Grand Tour – the Tour de France, La Vuelta and the Giro d’Italia.
