ROYAL ENFIELD EXPANDS BUILD. TRAIN. RACE. PROGRAM TO EXPAND INTERNATIONAL REACH
Riders from Brazil will be invited to join Road Race series, starting in 2025
MILWAUKEE, (October 25, 2024)—The Royal Enfield Build. Train. Race. (BTR) program will open registration to American, Canadian, and Brazilian riders for the 2025 season, a first for the program.
Developed for competition on United States-based tracks, BTR has welcomed North American-based racers since its inaugural season in 2020. Now, the Road Race slots will be allocated to riders from both North America, Canada, and Brazil. The Flat Track series will retain its structure with North American and Canadian riders only for the 2025 season.
To stay true to the program’s merit based system, applicants from Brazil will need to fulfill the same requirements as their North American counterparts. Brazilian applicants must be at least 18 years old and speak English. As with all other riders, Royal Enfield will cover all transportation and lodging costs associated with participation in the program. All riders are allowed and encouraged to return home between training sessions and race weekends.
The Brazil market is the largest and fastest-growing market for Royal Enfield outside of India, also holding the largest BTR viewership outside of North America. Royal Enfield expects an extraordinary number of applications for the 2025 Build. Train. Race. season, which will go live on October 25th and stay open through November 22nd. Additional details about the application process and the 2025 season will be available in the coming weeks.
“We’re blown away by the enthusiasm that follows our racers and this entire program,” said Adrian Sellers, Head – Custom & Motorsport at Royal Enfield. “Introducing international racers to our teams is a natural step towards taking the Build. Train. Race. program outside North America. Tapping into the enthusiastic market of Brazil will add an appealing dynamic to the 2025 season and allow us to assess the possibilities of further international expansion for Build.Train.Race. in the future. There are so many incredibly- talented female racers around the world.”
The 2024 Build. Train. Race. season concluded on September 14 with flat track racing at Lake Ozark Speedway in Eldon, Missouri with Kenzie Luker, Shasta L’Heureux, and Mya Maffei finishing as the top three racers of the season. The road racing program concluded its 2024 season on August 18, with Mikayla Moore, Camille Conrad, and Kira Knebel finishing as the top three racers for the season.
For more information on Royal Enfield’s Build. Train. Race. Program, visit https://buildtrainrace.com/events/.
About Royal Enfield:
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market. Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 150 dealers in North America, including the contiguous U.S. and Canada. RENA currently offers the all-new Hunter 350, Scram 411, Classic 350, Meteor 350, Himalayan and the 650 Twins (Shotgun 650, Super Meteor 650, INT650, and Continental GT 650)
