MotoGP Celebrates Champions, Reveals New Branding

MotoGP Celebrates Champions, Reveals New Branding

© 2024, Roadracing World Publishing, Inc. From a press release issued By MotoGP

MotoGP™ Awards wrap up 2024

Champions crowned, curtain down: Congratulations to our 2024 winners

The 2024 MotoGP™ Awards took place on Sunday night in Barcelona as we witnessed this season’s Champions collect their medals, before freshly-crowned MotoGP™ World Champion Jorge Martin (Prima Pramac Racing) placed the famous plaque on the Tower of Champions.

The top three from each class – MotoGP™, Moto2™, Moto3™ and MotoE™ – and more were celebrated at the Museu Nacional d’Art de Catalunya, as MotoGP™ capped off another stunning year of racing – and brought the covers off a whole new brand identity.

Here are some of the best shots of the night!

2024 MotoGP World Champion Jorge Martin with his World Championship medal. Dorna photo.

 

New MotoGP World Champion Jorge Martin poses with his bike. Dorna photo.

 

 

Francesco “Pecco” Bagnaia finished second in 2024 MotoGP points. Dorna photo.

Marc Marquez finished third in final 2024 MotoGP points. Dorna photo.

 

The 2024 World Champions, from left, Moto2 Champ Ai Ogura, MotoGP Champ Jorge Martin, and Moto3 Champ David Alonso. Dorna photo.

 

2024 Moto2 Champion Ai Ogura. Dorna photo.

2024 Moto3 Champion David Alonso. Dorna photo.

MotoGP World Champion Jorge Martin’s racebike, posed underneath MotoGP’s new logo. Dorna photo.

 

 

More, from another press release issued by Dorna:

MotoGP™: FASTER. FORWARD. FEARLESS.

The most exciting sport on earth unveils a new brand identity. Discover it.

Welcome to the most exciting sport on earth. The fastest bikes. The most forward-thinking manufacturers. The world’s most fearless riders. This is the hunt, and there can only be one winner. Come with us to the edge of possibility and the edge of your seat.

Crafted with the world’s largest independent design studio, Pentagram, our new identity is more than a logo. It’s a complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take the most exciting sport on earth into a new era.

From a motorsport to digital-first global entertainment brand, the new MotoGP™ is for every fan – those who’ve fallen in love throughout our more than 75-year history, and all those we haven’t met yet. Fans are the driving force behind our new identity and the most exciting sport on earth is its DNA.

The M in the new MotoGP™ logo takes inspiration from two bikes, at a lean, close to each other on track as is unique to the sport. The ‘O’s suggest the wheels’ geometry, and the ‘t’ the rider between them. Human and machine. The ‘GP’ evokes the track and helps the logo retain its strong, sporty aesthetic.

Angus Hyland, Creative Director & Pentagram Partner
“Working on the new MotoGP identity has been an incredible honour. It was great to collaborate with the MotoGP team to reimagine this iconic brand, and impossible not to get caught up in the excitement of the competition and the people that shape it. We hope fans around the world will embrace the new look and feel as MotoGP races into its next chapter.”

Carmelo Ezpeleta, CEO of MotoGP™ rights holder Dorna Sports
“We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result. A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both and we’re very proud to show the world the results. The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”

About MotoGP™
Welcome to the most exciting sport on earth. The fastest bikes. The most forward-thinking manufacturers. The world’s most fearless riders. This is the hunt, and there can only be one winner. Come with us to the edge of possibility and the edge of your seat.

The new MotoGP logo laid over a photo of a new World Champion. Dorna photo.

MotoGP’s new tagline is:

MotoGP™: FASTER. FORWARD. FEARLESS.

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