The first ever MotoGP Class Sponsorship Workshop took place yesterday in Barcelona, Spain, which represented a ground-breaking open forum for debate and discussion between all the major players in the world’s premier motorcycling championship. All teams and manufacturers involved in the elite class of the MotoGP World Championship were represented, and they were joined by representatives from the MSMA (Motorcycle Sport Manufacturers Association) and IRTA (International Racing Teams Association), with the meeting chaired by the championship’s commercial rights-holders Dorna Sports, represented by their CEO Carmelo Ezpeleta and the management team. The workshop was a first step in addressing the challenges facing the MotoGP series within the global sporting arena, regarding such varied topics as sponsorship, television and media coverage, and impact on the environment. Dorna’s commercial and media departments presented their own ideas about the future opportunities for growth in the sport, and in a positive atmosphere all parties discussed and contributed numerous suggestions which will be analysed further prior to any implementation. Follow-up meetings will be held at regular intervals offering a unique platform for those involved at the top level of MotoGP to openly examine and consider the up and coming opportunities for the sport as a whole.