Motonation LLC is pleased to announce that it has reached a long term and exclusive licensing agreement with AGV Sports Group, Inc., one of the oldest-owned and operated apparel companies in the motorcycle industry. Motonation and AGV Sports Group believe that this strategic alliance and partnership will benefit both companies and allow for rapid development of new products for the USA market. AGV Sports Group believes strongly that Motonation was the right choice for the future of this historic brand and to extend its 25 year commitment to producing technically superior products. Motonation feels that with Motonation’s ownership of the AGV Sports brand and trademarks for the American market in addition to its present exclusively distributed brands of Sidi boots and Vemar helmets that the company’s motorcycle brand collection is now complete. Motonation is looking forward to offering its exclusive retailers a complete range of riding gear, from head to toe via its unique business model of marketing its exclusive product lines through committed partnerships with a limited number of select retailers combined with an aggressive promotional investment that enable the lines to grow in this competitive market. Motonation is now hard at work on its 2010 AGV Sport product line which will start to show up at Motonation’s Partner retailers late in 2009. About Motonation When Motonation was created ten years ago it was based on a philosophy of doing as many things differently from its competitors as possible. Based around a racing metaphor; “When racing you will never pass anyone by following them, you have to be creative and bold by selecting lines that the others have not used.” Thus, Motonation offers the finest brands of motorcycle protective wear in the world in its own unique way. Motonation is the exclusive importer and distributor for: Sidi boots the finest engineered boots in the world and is complimented by the Sidi Design Series (S.D.S.) collection of Sidi branded gloves, socks and casual wear. Our group is completed by the Vemar line of high quality, Italian engineered street and off-road helmets. These philosophies and these brands, now including AGV Sport, have manifested themselves in the programs Motonation has created to market the Sidi, Vemar and AGV Sport brands to American consumers though Motonation’s limited retailer base. Motonation’s marketing and promotional efforts move more consumers through retailers doors than any other brand; customer referral programs, unsurpassed customer service levels, high fill rates, extended terms, limited distribution policy and our policy of NO discount mail order advertising combine to make quality retailers across the USA have no choice but to offer Sidi, Vemar and now AGV Sport if they want to be viewed as the premier retailer in their community.