From a press release:

NO LONGER PUBLICITY AS USUAL: POPULAR MOTORCYCLE SERIES HIRES SCHUTTE/HPPR TO BOOST PR PUNCH

Santa Ana, CA – December 2, 2004 – Advanstar’s Powersports Group today announced a new partnership with PR specialist Pat Schutte of High Profile Public Relations (HPPR). The goal is to further boost the series’ already prolific publicity efforts for the remainder of the 2005 Cycle World International Motorcycle Shows® Presented By Toyota Trucks tour.

Schutte, who possesses a wealth of experience in powersports media relations – as well as existing mainstream media contacts within the markets hosting the motorcycle shows – is excited to get started.

“The Powersports Group has been producing the shows for nearly a quarter century, so the brand is already in place with the core consumers,” said Schutte. “I’m here to jump in and create some additional hype for these already popular events – to mine a fresh image for the media and generate local buzz for the tour.”

“The motorcycle community is a close-knit, fun-loving fraternity,” continues Schutte. “These motorcycle shows are the embodiment of this high-spirited lifestyle – with cool new products, the latest vehicles from major OEMs, stunt features, bike giveaways, demo ride, the Kids Cycle Center and more! There’s something for riders at any level, at these family-oriented events.”

“We are delighted to be partnering with Pat Schutte and HPPR,” said Jeff D’Entremont, Show Director for the Cycle World International Motorcycle Shows® Presented By Toyota Trucks. “Pat has a wealth of industry knowledge and a proven track record for getting results. His job, in a nutshell, will be to get out and bang the mainstream publicity drum for the nation’s biggest and longest-running consumer motorcycle shows.”

The partnership between HPPR and the Cycle World International Motorcycle Shows® Presented By Toyota Trucks goes into effect immediately.

ABOUT THE SERIES
The Cycle World International Motorcycle Shows® offer an unparalleled opportunity for bike buffs, along with casual enthusiasts, to experience the cutting-edge of powersports vehicles, products, and services. The show boasts long-term relationships with both its title sponsor, Cycle World (12 years), the world’s foremost motorcycling magazine, and with its presenting sponsor Toyota Trucks (7 years), the world’s leading manufacturer of light trucks. For a full 2005 show schedule, please visit: www.motorcycleshows.com.

ABOUT THE POWERSPORTS GROUP
The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, our powersports shows encompass nearly every product in all segments of the industry. Our Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Dirt Expo is the premier event for the off-road powersports industry, which runs alongside the Maxxis U.S. Open of Supercross in Las Vegas. Targeting key motorcycle markets across the country, the Cycle World International Motorcycle Shows® Presented By Toyota Trucks draws more than 615,000 eager powersports consumers of all levels.

ABOUT HPPR
High Profile Public Relations (HPPR), LLC, is a multi-faceted communications agency specializing in strategic media relations – both industry and mainstream – for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at (734) 369-2170 and [email protected].

More information is available from the InfoLine at (800)-331-5706 and (218)-723-9130 or to www.motorcycleshows.com.