From a press release issued by the Motorcycle Safety Foundation: IRVINE, Calif., Mar. 20, 2008 – The Motorcycle Safety Foundation has received the RADD California Coalition Spirit of Partnership Award. This award was given for MSF’s distribution of alcohol awareness campaign materials to every motorcycle dealer in California. “We’re extremely proud to be part of the Coalition’s efforts to address the serious problem of impaired driving and riding in our state,” said Wendy Larkin, spokesperson for the MSF. “Alcohol use is a factor in over 30 percent of motorcycle crashes nationally.” Riding a motorcycle requires even more skill than driving a car. Even a small amount of alcohol can affect balance, coordination, reaction time, vision and judgment. Since a motorcyclist can’t have a designated driver, and is unlikely to leave their bike and take a cab, a rider simply needs to choose whether to drink or to ride. This led to a campaign message specifically for riders, ‘Decide Before You Ride.’ “We’re looking forward to a continued partnership with RADD, working on changing the mindset of anyone who turns the key of their vehicle, to make our roads safer for everyone,” Larkin said. About the Motorcycle Safety Foundation Since 1973, the MSF has set internationally recognized standards that promote the safety of motorcyclists with rider education courses, operator licensing tests, and public information programs. Its mission is to make motorcycling safer and more enjoyable by ensuring access to lifelong quality education and training for current and prospective riders, and by advocating a safer riding environment. The MSF works with the federal government, state agencies, the military, and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For MSF RiderCourseSM locations, call 800-446-9227 or visit www.msf-usa.org for more information. About the RADD California Coalition The RADD California Coalition engages business, media, hospitality and state government leaders in a forum to utilize marketing techniques and lifestyle solutions to reduce deaths and injuries among ages 21-34 on California’s roads. It was formed in 2005 to develop and implement innovative mass-market campaigns that combine marketing techniques, entertainment content and science-based methods to promote solutions such as safe rides and designated drivers, and provide incentives to reward positive behavior on California’s roads. About RADD The Entertainment Industry’s Voice For Road Safety, RADD is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe driving through control behind the wheel, to make responsible behavior the norm using messages that are non-judgmental, hip and positive. (www.radd.org)