MV AGUSTA F3: THE STAR OF THE SHOW THE 68TH INTERNATIONAL MOTORCYCLE EXPOSITION, THE MOST IMPORTANT MOTORCYCLE SHOW IN THE WORLD, HAS COME TO A CLOSE AND ALL VOTES HAVE BEEN COUNTED FOR THE TRADITIONAL “MOST BEAUTIFUL BIKE” AWARD. THE CLEAR WINNER IS THE MV AGUSTA F3 AHEAD OF THE DUCATI DIAVEL AND KAWASAKI ZX-10R. Varese, 8 November 2010 All of the votes have been cast. MV Agusta with the new F3 has earned the title “Most Beautiful Bike of the Show”. The election was organized by the magazine Motociclismo, the most important and informed motorcycle magazine in Italy. The new MV Agusta F3 dominated the vote tally during the entire period of the show capturing a total of 38,5% of over 12.000 votes cast. Behind the F3, with 20,6% of the votes, was the Ducati Diavel and occupying the third place on the podium was the Kawasaki ZX-10R with 8,5% of the votes. The award ceremony was held during the conclusion of the Show at the Motociclismo stand with Giovanni Castiglioni, the Managing Director of MV Agusta, Corrado Capelli, the President of Confindustria ANCMA and EICMA along with Piero Bacchetti, the President of Edisport Editorial all in attendance. The award ceremony was the final act of an intense week of expositions and events which saw more than 500.000 visitors flock to the conference halls at the Fiera di Milano in Milan, Italy. The F3, a true work of art on two wheels, literally dominated the scene with the attendants waiting in line for a view of the new masterpiece. The latest creation by MV Agusta has redefined motorcycle style and performance. Light weight, powerful and with the latest electronic controls all working together in harmony has come to redefine perfection. The new F3 has taken the concept of supersport to the extreme and has become the new reference point for all others to follow. The unmistakable lines of the new MV Agusta, as with its big brother the F4, are unique and continue to stand out in the crowd. The new middleweight MV builds upon the already consolidated concepts continually applied on all MV Agusta motorcycles and pushes the limits even further with an attention to detail never before seen on a superbike. The tripple side exit exhaust system is only a single example of the unique application of form and function on this new masterpiece. For the historical manufacturer from Italy, this is a further recognition of the immense amount of energy and resources that MV Agusta is dedicating to the constant development of their new products. The F3, at its first public debut, has been confirmed as the most desired motorcycle by all of the motorcyclists in the world.