Murrieta, CA – MV Agusta North America is proud to announce the launch of the MV Agusta Trade-In & Loyalty Program, an exclusive initiative designed to reward both new and existing customers with incentives towards the purchase of new, unregistered MV Agusta motorcycles. Running from May 24, 2024, through December 31, 2024, this program is a unique opportunity for motorcycle enthusiasts to experience the speed, performance, and design that only the Italian brand MV Agusta can offer.

“We are excited to offer this exceptional program to our collectors and new customers,” said Luca Dovesi, General Manager of MV Agusta North America. “The MV Agusta Trade-In & Loyalty Program reflects our dedication to providing value and recognition to our loyal customers while inviting new enthusiasts to be part of our family and experience a true Made-In-Italy Motorcycle Art.”

For more information about the MV Agusta Trade-In & Loyalty Program, customers are encouraged to contact their nearest authorized MV Agusta dealer to learn more.

Two Levels of Incentives

The MV Agusta Trade-In & Loyalty Program offers two distinct levels to cater to a wide range of customers:

Level 1: Loyalty Trade-In

• Incentive: $2,500 USD
• Eligibility: Available to current MV Agusta owners who can provide proof of ownership. No trade-in of the existing MV Agusta motorcycle is required.

Level 2: Value Trade-In

• Incentive: $1,500 USD
• Eligibility: Customers can trade in any industry-recognized motorcycle. Additionally, if the trade-in motorcycle is from an Italian manufacturer such as Ducati or Aprilia, customers will receive an extra Italian OEM Kicker Incentive of $500 USD.

Redemption Process

To participate in the MV Agusta Trade-In & Loyalty Program, customers must visit an authorized MV Agusta dealer and provide the following documentation:

• Trade-in or loyalty motorcycle information (brand, year, VIN, trade-in value).
• A picture of the motorcycle being traded in.
• A copy of the new MV Agusta motorcycle registration.
• A copy of the bill of sale for the new MV Agusta motorcycle.

Available Nation Wide

This exciting promotion will be advertised nationally and prominently featured on the MV Agusta website. Visit, MV Agusta – Motorcycle Shop – Italian Motorcycle to learn more.

Join the MV Agusta Family Today

“We are excited to offer this exceptional program to our collectors and new customers,” said Luca Dovesi, General Manager of MV Agusta North America. “The MV Agusta Trade-In & Loyalty Program reflects our dedication to providing value and recognition to our loyal customers while inviting new enthusiasts to be part of our family and experience a true Made-In-Italy Motorcycle Art.”

For more information about the MV Agusta Trade-In & Loyalty Program, customers are encouraged to contact their nearest authorized MV Agusta dealer to learn more.

About MV Agusta

MV Agusta is a world-renowned Italian motorcycle manufacturer celebrated for its high-performance bikes, racing heritage and stunning design. Completely hand-crafted by the shore of Lake Varese in Italy, MV Agusta is a commitment to excellence, with the promise to continues to push the boundaries of Motorcycle Art.