MV AGUSTA ANNOUNCES NEW INDUSTRIAL PARTNERSHIP WITH AKRAPOVIČ
The Slovenian world-class maker will supply MV Agusta with the finest exhaust systems
Varese, August 4, 2020 – MV Agusta is announcing a new industrial partnership with Slovenian premium exhaust systems manufacturer Akrapovič. An agreement was reached for the supply of exhaust systems, exclusively designed and produced for specific MV Agusta models. Akrapovič is a pioneer in the innovative use of titanium and super-alloys, and are at the forefront of carbon-fibre components construction. Founded by racing champion Igor Akrapovič, the company works closely with the most prominent teams in MotoGP, World-SBK and MXGP. Leading-edge, racetrack-derived technology is transferred to production models components, guaranteeing unparalleled performance and quality.
“Sound is part of the MV Agusta experience. It’s a key element to its style and we pay a lot of attention to it. Our 3 and 4 cylinders models have quite unique personalities and we’ve always worked towards matching them with hair-raising sound” said Timur Sardarov, CEO of MV Agusta Motor S.p.A. “but this partnership goes well beyond the look and sound, it is really about leading-edge technology, performance and uncompromising quality. MV Agusta and Akrapovič have a very similar approach to industrial excellence, accepting nothing but the best. I welcome this partnership as a natural alliance between like-minded leaders in their own field, which will bring about many synergies and even better products for the enjoyment of motorcycle enthusiasts around the world.”
“Akrapovič is extremely excited about this latest chapter in its motorcycle history” said Uroš Rosa, CEO Akrapovič d.d. “To enter into a new partnership with one of the most iconic brands in the industry and one that shares a similar ethos and DNA to our own is another big step for our company. Count Domenico Agusta and Igor Akrapovič both came from a racing background and created winning global brands through their passion, making this collaboration a natural fit. Akrapovič will create innovative products for the beautiful MV Agusta models that are coming soon, with designs that have never been seen before. With high-tech, race-proven materials, such as titanium and carbon fibre, we will create systems that will enhance the ‘Motorcycle Art’ that MV Agusta prides itself on, and our engineers will produce a unique sound for the range. Our exhausts will make a statement for all to see and hear that perfectly complements MV Agusta motorcycles.”
More, from a press release issued by Akrapovic:
Akrapovič is delighted to announce an industrial partnership with one of the great names of motorcycling as the Slovenian premium performance exhaust manufacturer joins in a collaboration with MV Agusta.
Akrapovič will supply one the most famous marques with a brand-new range of innovative exhaust systems, all uniquely designed to fit the stunning range of MV Agusta motorcycles. Through the use of state-of-the-art, race-proven materials such as titanium and carbon fibre, Akrapovič will create exhaust systems that meet the Motorcycle Art philosophy, which MV Agusta is so well known for.
The racing technology at Akrapovič means it is perfectly positioned to apply the information it gathers from working in some of the most important and demanding two-wheel disciplines in the world and creating new exhaust systems for road-going machines, as it will do for the MV Agusta range. Akrapovič will create products that have a distinctive sound and unique designs, and it will use the latest materials and manufacturing processes to create a range of high-quality performance exhaust systems that align with the MV Agusta brand and image, while still providing an exclusively Akrapovič feel.
Timur Sardarov – MV Agusta Motor S.p.A. CEO:
“Sound is part of the MV Agusta experience. It’s a key element to its style and we pay a lot of attention to it. Our 3 and 4 cylinders models have quite unique personalities and we’ve always worked towards matching them with hair-raising sound, but this partnership goes well beyond the look and sound, it is really about leading-edge technology, performance and uncompromising quality. MV Agusta and Akrapovič have a very similar approach to industrial excellence, accepting nothing but the best. I welcome this partnership as a natural alliance between like-minded leaders in their own field, which will bring about many synergies and even better products for the enjoyment of motorcycle enthusiasts around the world.”
Uroš Rosa – Akrapovič d. d. CEO:
“Akrapovič is extremely excited about this latest chapter in its motorcycle history. To enter into a new partnership with one of the most iconic brands in the industry and one that shares a similar ethos and DNA to our own is another big step for our company. Count Domenico Agusta and Igor Akrapovič both came from a racing background and created winning global brands through their passion, making this collaboration a natural fit. Akrapovič will create innovative products for the beautiful MV Agusta models that are coming soon, with designs that have never been seen before. With high-tech, race-proven materials, such as titanium and carbon fibre, we will create systems that will enhance the ‘Motorcycle Art’ that MV Agusta prides itself on, and our engineers will produce a unique sound for the range. Our exhausts will make a statement for all to see and hear that perfectly complements MV Agusta motorcycles.”
