AMA LAUNCHES NEW TV SPOT, TARGETS DISTRACTED DRIVERS PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) has announced the release of a new video public-service announcement that reminds motorists to watch for motorcycles when they drive. The 30-second PSA — which also is available in 20- and 10-second versions — depicts a distracted driver’s near-collision with a passing motorcyclist who, as the driver learns later that day, is his dentist. Produced by SOS Video Communications of Columbus, Ohio, the PSA is intended for free distribution to television networks and local stations nationwide. Interior scenes were recorded at the dental offices of AMA member Dr. Doug Kowalczyk, and AMA Life Member Colter Rule contributed his well-known voice to the project. “Motorcycle-related fatalities have increased for eight straight years, and we know that one-third of motorcycle crashes are the result of another motorist violating the motorcyclist’s right-of-way,” said AMA Public Information Director Tom Lindsay. “We believe that this PSA will speak to drivers in a memorable way, and we hope that broadcasters will join us in making motorists aware of their role in reducing the number of crashes.” The new video PSA, along with three radio PSAs released earlier this year, is available for download in the “Rights Resources” section of the AMA’s website at ~http://www.amadirectlink.com/legisltn/resources.asp~. The AMA offers other valuable information for new and experienced riders in the “Rider Resources” and “New Rider” sections of AMADirectlink.com, and at RideStraight.com.