BENICIA, CA — Cycle Gear Inc., the nation’s largest retailer of motorcycle apparel and accessories, is pleased to announce the opening of their first store in Wisconsin. The new store is located at 19035 W. Bluemound Road in Brookfield, Wisconsin. With this new location, Cycle Gear now has stores in 29 states. “Milwaukee and its suburbs have an outstanding motorcycle culture, and we feel that based on the success of our two Chicago area locations Cycle Gear will fit in perfectly,” said Dave Bertram, Cycle Gear’s CEO, “We are looking forward to working with a wide variety of riders in southeastern Wisconsin.” The Brookfield location is open now, and will also have a special grand opening celebration from September 13th – 15th, featuring store specific sales as well as vendor appearances all weekend long. Employee-owned and enthusiast-driven, Cycle Gear is an active member of the riding community, sponsoring local events and working with new and experienced riders to help them find just the right gear. Cycle Gear’s industry-leading focus on customer service and satisfaction has been a company hallmark since its founding in 1974. Their customer commitment includes 100% Satisfaction and 30-Day Best Price Guarantees, and a No Hassle 7-Day Helmet Exchange program. About Cycle Gear: Cycle Gear® Inc. is the country’s largest retailer of motorcycle parts, apparel and accessories. Since 1974, Cycle Gear’s product selection and superior service have catered to the needs of motorcycle enthusiasts. With stores nationwide and an e-commerce website, Cycle Gear provides access and unbeatable prices to riders wherever they are. As an employee-owned company, the Cycle Gear team takes enormous personal pride in providing its “100% Satisfaction Guarantee,” which includes the industry leading “7-Day No Hassle Helmet Exchange and a “30-Day, Best Price Guarantee” as well as easy returns, in-store or online, and no restocking fees, ever. Visit one of over 100 store locations in 29 states, or visit us online at www.cyclegear.com today.