NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE

Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization

MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form.

The contrast of black and bright components gives the Softail Standard motorcycle a look that’s both classic and minimalist. Offered only with Vivid Black painted sheet metal, the Softail Standard model is equipped with a solo seat that exposes the chopped rear fender, and a smooth, 3.5-gallon fuel tank that reveals the frame and engine. The powertrain is styled to draw attention to the center of the motorcycle, with an all-black Milwaukee-Eight 107 engine highlighted with polished rocker, primary and timer covers. Cylinder head fins are not highlighted. A center-bolt, round air cleaner cover further exposes the engine. With chrome shields and mufflers the 2-into-2 offset shotgun exhaust enhances the long, low profile of the Softail Standard model.

The steel rims of the classic laced wheels (front 19-inch, rear 16-inch) are finished in brilliant chrome for dazzling style. The front end features clear-coated fork sliders, polished triple-clamps, polished top clamp and riser, and chromed headlamp bezel and turn signals for additional contrast to the Vivid Black paint. The mini-ape handlebar puts riders of the Softail Standard model in a fists-in-the-wind posture with instant attitude. A compact electronic instrument with digital display set in the handlebar riser keeps the front end clean and uncluttered.

The Solid Softail Foundation

The Harley-Davidson Softail chassis give the Softail Standard model a solid foundation. The steel frame is optimized for stiffness and light weight. A rigid-mounted powertrain further enhances chassis stiffness. The Softail swingarm is designed to be stiff for dynamic handling and creates the look of a classic hardtail frame. Mono-shock rear suspension places a coil-over shock with emulsion technology out of sight and under the seat. Suspension pre-load adjustment is accomplished by simply removing the seat to gain access to the shock body, making it easy to dial in the ride and handling for rider weight. Dual bending valve front suspension responds quickly to inputs for enhanced braking and handling performance. Front and rear disc brakes offer confident stopping power. Anti-Lock Braking System (ABS) is optional on the Softail Standard model.

Milwaukee-Eight Power

The Milwaukee-Eight 107 V-Twin engine delivers inspiring performance and the look, sound and feel that is classic Harley-Davidson. Dual counter-balancers reduce primary vibration at idle for improved rider comfort. Four valve cylinder heads provide ample airflow while advanced cylinder head design, dual knock sensors, and precision cooling allow a 10.0:1 compression ratio for strong torque output and acceleration. For the rider focused on performance this engine accepts select Harley-Davidson® Screamin’ Eagle® Stage Upgrade kits.

A Rider’s Blank Canvas

A mid-year addition to the 2020 Harley-Davidson motorcycle line priced at $13,599*, the Softail Standard model offers an attainable entry point to Harley-Davidson Big Twin ownership and is an ideal blank canvas for customization Whether a starting point for owners seeking attention-grabbing style, increased performance, or a look that amplifies their personality, Harley-Davidson has created four Genuine Motor Parts & Accessories packages designed specifically for the Softail Standard model, and offered at a discounted price when ordered as a package (see package details below).

Four Dedicated Accessory Packages

Four packages of Genuine Motor Parts & Accessories have been created by Harley-Davidson as a customization starting point for the Softail Standard Model. . Each represents different custom direction and all components of each package can be ordered by an authorized Harley-Davidson™ dealer using a single part number. (Package price does not include labor for installation by an authorized Harley-Davidson dealer)

Day Tripper Custom Package ($1,049.95)*: Combine classic bobber style with next-level versatility by adding a pillion and a 21-inch detachable sissy bar with pad so a passenger can come along for the ride. This package also includes passenger footpegs and mounts, forward foot controls, and a black leather Single-Sided Swingarm Bag designed to hold essentials.

Coastal Custom Package ($1,599.95)*: Capture the elements of the performance-oriented, West Coast style. Components include a Softail Quarter Fairing, black anodized aluminum Moto Bar handlebar and matching 5.5-inch tall riser, a Bevel two-up seat and passenger footpegs, and BMX-style foot pegs from the rugged 80GRIT™ Collection.

Touring Custom Package ($1,699.95)*: This package outfits the Softail Standard model for the long haul, with a comfortable Sundowner™ two-up seat and passenger footpegs, a 14-inch-high light smoke quick-release windshield, classic black Detachables saddlebags, and a 14.5-inch detachable sissy bar and backrest pad.

Performance Custom Package ($1,299.95)*: Amplify throttle response and mid-range acceleration with a Screamin’ Eagle® Stage II Torque kit for the Milwaukee-Eight 107 engine and a Screamin’ Eagle Pro Street Tuner to dial it in. Complete the package with a free-flowing Screamin’ Eagle Heavy Breather Performance Air Cleaner and Screamin’ Eagle Street Cannon mufflers for a deep-bass exhaust note. It’s a 50-state street legal, factory-engineered performance upgrade that retains the original equipment factory warranty when installed by an authorized Harley-Davidson dealer.

*Selection varies by dealership. Prices listed are generally the Manufacturer’s Suggested Retail Price , excluding taxes and shipping, and are subject to change without notice. Prices at local dealerships may vary. All taxes are extra. Harley-Davidson reserves the right without prior notice to discontinue at any time any of the items herein or change specifications or designs without incurring any obligation to the customer. Subject to availability and prior sale by our dealers.

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive and customizable motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. Learn more about how Harley-Davidson is Building the Next Generation of Riders at www.harley-davidson.com.