A-Style take title sponsorship for TT Assen The TT Assen is the MotoGP World Championship’s longest serving race, having been on the series calendar ever since its inception in 1949, and the ‘Cathedral’ of motorcycling this year celebrates a new title sponsor for its event. Popular Italian fashion brand A-Style has signed a deal with Dorna Sports, commercial rights-holders for the MotoGP World Championship, to take all the benefits of being a title sponsor, which includes naming rights to the race as well as an overall presence throughout the event. A-Style became a familiar logo over a decade ago, when graphic designer Marco Bruns conceived and patented the ‘world’s funkiest “A”’ and it became a popular sticker and print for surf, skate and urban orientated gear. Clothing designer Simone Sidoti was later to join forces with Bruns, and the logo became a lifestyle brand with a full collection of men’s and women’s fashion which has since become popular with celebrities and sportsmen in 700 stores across the world. The Dutch round of the MotoGP World Championship in 2006 will as such be named the A-Style TT Assen, and will be the first time the series will race on the newly configured TT Circuit. As is tradition, the A-Style TT Assen will take place on the last Saturday in June, the 24th, and is the eighth event on the seventeen-round MotoGP World Championship 2006.