From AMA Pro Racing:
DOUG CHANDLER SIGNS ON FOR AMA PRO RACING’S
OFFICIALLY LICENSED MERCHANDISE PROGRAM
PICKERINGTON, Ohio – Three-time AMA Superbike champion Doug Chandler has signed on to AMA Pro Racing’s official merchandise program, it was announced today. Chandler has reached an agreement with AMA Pro Racing’s new merchandising partner, Wateree Sports Group, that will allow fans to purchase his gear at AMA Superbike events and also online at www.amaproracing.com/speedshop.
Chandler’s line of merchandise will be available for sale this weekend at Mazda Raceway at Laguna Seca for the World Superbike/AMA Superbike racing weekend.
“Yesterday, we announced the signing of Anthony Gobert to our merchandising program, and today we are pleased to announce the signing of Doug Chandler,” said Jeff Reeves, vice president of Wateree Sports Group. “This is a very exciting time for us, as more and more of the top riders sign on to our project. We are thrilled to have him on board.”
Chris Bradley, AMA Pro Racing associate vice president of commercial development, said, “As a three-time AMA Superbike champion, Doug has earned a legion of loyal fans and is clearly one of the most respected men in the series. Having him in our program is a definite boost.”
Chandler is excited about the cross-license program. “I am proud to be associated with Wateree Sports Group as the company has such high standards and proven performance in the NASCAR community.”
AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has launched an officially licensed merchandise program, bringing a new level of authenticity to race fans. An official line of AMA Pro Racing products have been produced, giving race fans the opportunity to display their passion for each of the company’s U.S. Championship racing brands. The program kicked off with the announcement of a three-year licensing deal with the Rock Hill, S.C.-based Wateree Sports Group who produces an officially licensed product and apparel line for AMA Pro Racing. The lineup includes series apparel for all AMA U.S. Championships, as well as merchandise for various manufacturers, teams and riders.
Race fans can find the new line of official AMA Pro Racing products at multiple distribution points, including all AMA U.S. Motocross and U.S. Superbike events as well as several top AMA U.S. Flat Track Championship rounds. At the races, products will be for sale under the roof of Wateree’s newly created, 18-wheel interactive merchandise tractor-trailer. Products can also be purchased online via amaproracing.com, 1800FlatTrack.com and USMotocross.com.
Located in the heart of NASCAR country, Wateree Sports Group has extensive experience in merchandise distribution and corporate identity programs. The company’s impressive list of corporate clients includes General Mills, Sprint
and Conseco Financial Services; Winston Cup drivers Kyle Petty, John Andretti, Buckshot Jones; and retired drivers and teams owners A.J. Foyt and 7-time Winston Cup Champion Richard Petty.
For more information about the new merchandise program, contact Wateree Sports Group’s Jeff Reeves at (803) 327-2776.
For immediate post-race results, points, and live transponder scoring from each race in the championship, log on to amaproracing.com’s Superbike Mediacenter, the official home of the AMA Chevy Trucks U.S. Superbike Championship.
About Wateree Sports Group
Wateree Sports Group, founded in 1990, is a merchandise company specializing in the development and implementation of programs for corporate, sports and entertainment properties. WSG helps clients achieve their goals through various distribution channels. These channels include event distribution, corporate identity programs, direct mail, e-commerce and retail based POS programs. Current corporate clients include General Mills, Sprint, Georgia Pacific, Schneider Electric, Petty Enterprises, Lockheed Martin and Conseco Financial Services. Wateree’s driver list includes the 7-time Winston-Cup Champion Richard Petty, Kyle Petty, AJ Foyt, John Andretti, Buckshot Jones and aerobatic pilots Sean Tucker and Patty Wagstaff.
Now Doug Chandler Signs Merchandise Deal With AMA Pro Racing
Now Doug Chandler Signs Merchandise Deal With AMA Pro Racing
© 2002, Roadracing World Publishing, Inc.
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