SHOEI SAFETY HELMETS IS PROUD TO ANNOUNCE THE ADDITION OF RICH OLIVER AS THEIR OFFICIAL SPOKESPERSON The ever popular, strongly educational SHOEI University is now expanding its operation to include five-time AMA 250cc Grand Prix Champion Rich Oliver as their Official Spokesperson. SHOEI has been conducting the SHOEI University Dealer Training seminars for a number of years across the United States. The purpose is to educate the dealer network on SHOEI production methods including how SHOEI helmets are made, why they are constructed as they are and the differences between the varieties of helmets. Mike Schield, SHOEI Sales Director of Marketing, remarks, “We are really pleased to have a person of Rich’s caliber join the SHOEI team. With Rich’s history in motorcycle racing, he can attest to the SHOEI commitment and passion for safety. His involvement with SHOEI University will be a first hand account of the high value and reliability of the SHOEI product.” Rich comments, “It’s an honor for me to represent SHOEI, as I do feel a special respect for the quality and performance of the SHOEI helmet. I have proven that in using a SHOEI helmet in racing competition, my results have been consistently good in various conditions and the SHOEI helmet helped me survive my few serious crashes without injury. Because of SHOEI, I can be here in good health to give these seminars!’ ‘I will speak from experience about SHOEI racing performance and how it relates to developments for the street rider. With my recent visit to the SHOEI factories in Japan, I am further educated and able to accurately describe the manufacturing process and extensive testing procedures. I look forward to combining this knowledge with Mike Schield’s excellent seminars to build on the interest and excitement associated with SHOEI University.” Be sure to watch for upcoming SHOEI University dates in your region soon including Central Ohio and Western Texas. For more information, visit www.shoei-helmets.com. For more information on Rich Oliver, visit www.richoliver.net.