From a press release issued by the series organizers:

PARTS CANADA RENEWS SERIES SPONSORSHIP

TORONTO, ON – Parts Canada has extended its title sponsorship of Canada’s national motorcycle road racing tour for another three years. The series will be known as the Parts Canada Superbike Championship until the end of the 2005 season.

The announcement was made by Parts Canada president Ted Greenhough at last Sunday’s second round of the six-event series at Calgary’s Race City Motorsport Park.

The Calgary-based company became title sponsor of the Parts Canada Superbike Championship at the start of the 2000 season.

“We are extremely happy to have extended our relationship with Parts Canada for another three years,” said Colin Fraser, president of Parts Canada Superbike Championship producer Professional Motorsport Productions. “Such long-term alliances are rare in Canadian motorsport. Parts Canada has a strong reputation in the motorcycle industry and clearly lives up to its commitment of supporting the sport.”

Parts Canada is a wholesaler of aftermarket motorcycle parts with sales representatives across the country. Its U.S.-based sister company, Parts Unlimited, is heavily involved in all aspects of motorcycle racing.

Parts Canada is the exclusive distributor for Alpinestars, DP Brakes, Dynojet, HJC, Hindle Exhaust, Vance & Hines and Yoshimura. It recently added Switzerland’s Motorex oil to its product line.

“We are very pleased with the exposure and recognition Parts Canada has received since it joined the Superbike series three years ago,” Greenhough said. “We are committed to the growth of the sport in Canada and look forward to another three years of success.”

Parts Canada also supports the series through the HJC Pro Rookie of the Year award, which recognizes the top first-year competitor on the national tour.

Jordan Szoke of Brantford, ON, riding for the Coors Light/Fast Company Suzuki team, currently leads the Parts Canada Superbike Championship following victories in both events at Race City last weekend. He has 150 points to the 121 of Kawasaki’s Owen Weichel, a Huntington Beach, CA resident.

The series continues at Autodrome St-Eustache, near Montreal, July 5-7 before moving to Bowmanville, ON’s Mosport International Raceway July 19-21, Atlantic Motorsport Park in Shubenacadie, NS Aug. 9-11 and Shannonville Motorsport Park, near Belleville, ON Aug. 30-Sept. 1.