Parts Unlimited Set For Title Sponsor Of The New MotoAmerica Talent Cup
Parts Unlimited Talent Cup To Begin, March 28-30, At Grand Prix Of The Americas At COTA
IRVINE, CA (November 6, 2024) – MotoAmerica, North America’s premier motorcycle road racing series, is pleased to announce that global powersports distributor Parts Unlimited will be the title sponsor of the new and highly anticipated MotoAmerica Parts Unlimited Talent Cup.
The Parts Unlimited Talent Cup, a championship designed to prepare young North American racers who have the desire and talent to compete on the world stage of MotoGP, will make its debut at the Red Bull Grand Prix of The Americas, March 28-30.
“We’re excited to be the title sponsor of the new Parts Unlimited Talent Cup,” said Hylton Beattie, Parts Unlimited’s Global Motorsports Director. “We share the same vision as MotoAmerica in that we want to see Americans compete on the world stage and we think the Talent Cup is the first step in making that a reality. The racing is going to be top-notch, and it will be exciting to see these young racers develop their talents as the season progresses.”
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation, which is headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
“MotoAmerica’s relationship with Parts Unlimited goes back to the very beginning of our series,” said MotoAmerica President Wayne Rainey. “We’re excited to create a new path for young racers that puts them on the Road to MotoGP with Parts Unlimited’s help. It’s great that they want to support the Talent Cup. We’re looking forward to getting to COTA in March and seeing the debut of the new class as the 2025 season should be the best yet.”
2025 MotoAmerica Parts Unlimited Talent Cup Schedule
*March 28-30 Circuit of The Americas Austin, TX
April 4-6 Barber Motorsports Park Birmingham, AL
May 30-June 1 Road America Elkhart Lake, WI
**July 25-27 Mid-Ohio Sports Car Course Lexington, OH
August 1-3 VIRginia International Raceway Alton, VA
Sept. 12-14 Circuit of The Americas Austin, TX
Sept. 26-28 New Jersey Motorsports Park Millville, NJ
*With Red Bull Grand Prix of The Americas
**With AMA Motorcycle Vintage Days
About MotoAmerica
MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on demand service, MotoAmerica Live+
