CANADIAN APPOINTMENT MATTIA BUSSACCHINI NAMED GENERAL MANAGER New York, NY In continued commitment to established business plans, Pirelli has appointed Mattia Bussacchini as the General Manager of Canadian operations for the NAFTA Region. Mr. Bussacchini has been working closely with logistics and demand planning for Canada and the USA the past few years and will continue to support Pirelli’s factory project in Mexico in his new role as a direct report of Matteo Battaini the newly named President and CEO of Pirelli’s NAFTA Region. Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com. More, from another press release issued by Pirelli: NAVARRO TO LEAD PIRELLI NAFTA COMMUNICATIONS New York, NY Pirelli Tire North America has appointed Rafael Navarro, III to the newly formed post of Vice President, Communications and Media Relations. In his new position, Navarro is responsible for all internal and external communications for Pirelli in the NAFTA region (USA, Canada and Mexico). He will integrate public relations, and will work closely with the marketing and motorsport departments of all three country offices, overseeing brand activity. Additionally he will continue to manage key influencer relationships in the region. Navarro joined Pirelli as the Senior Business Development Manager in 2006 where he developed key tuning and influencer relationships for the company and lead the Italian tire manufacturer’s celebrity partnership/spokespersons program a role that will continue in his new position. During his tenure at Pirelli, Navarro has signed partnership agreements with automotive designer and TV personality Chip Foose, DUB Magazine publisher and TV personality Myles Kovacs and American rally driver and Gymkhana legend Ken Block among many others. In 2007 he was promoted to the position of Director of Media Relations and Motorsport a position that called on his 20 years of racing experience to direct the company’s North American Motorsports programs. He has been involved in the successful execution of several key supply contracts including the Grand-Am Rolex Sports Car Racing Series, the Pirelli Driver’s Cup, the VW TDI Cup and the SCCA Pirelli World Challenge racing series and directed support operations for series such as the Ferrari Challenge and the Pike’s Peak hill climb. Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com.
© , Roadracing World Publishing, Inc.