2011 DEALER EXPO® TAKES OVER NEWLY EXPANDED INDIANA CONVENTION CENTER FRIDAY FEBRUARY 18 to SUNDAY, FEBRUARY 20 Event Offers New Features, Media Preview and Expanded Education Programs for More Valuable Guest Experience INDIANAPOLIS (February 17, 2011) The 2011 Dealernews International Powersports Dealer Expo, the world’s largest business only powersports trade show in the world, will take over the newly expanded Indiana Convention Center with everything powersports related from Friday, February 18 through Sunday, February 20. From parts and accessories to apparel and tools, more than 700 exhibitors will showcase the latest the powersports industry has to offer in a completely new format — all in one contiguous space. This three-day Expo, celebrating its 44th year, will showcase new features including a live pre-owned vehicle auction, product demonstrations, fashion shows, the return of the Friday night industry party and more educational seminars for attendees than ever before. The newly expanded convention center now offers more than 400,000 square feet presented in one contiguous space greatly improving show navigation and efficiency for both attendees and exhibitors. Eleven product and lifestyle marketplaces will anchor the show, corralling exhibits for off-road, apparel and gear, helmets, racing and performance, tire and wheel, parts and maintenance, tools and equipment, scooters, business services, and more. Attendees will enjoy Fashion Forward Fashion Shows on stage several times daily in the Gear/Apparel Marketplace; new product sales and installation seminars live in The Shop education area within the Parts and Maintenance Marketplace; extreme racing videos in the MotoFlix Cantina; and a variety of educational seminars and roundtable discussions for dealer managers, sales personnel, marketers and merchandisers in the new Dealernews Learning Experience. “The newly expanded Indiana Convention Center gives us the opportunity to fully develop our marketplace concepts, and allows attendees to easily find and interact with exhibitors, and browse product categories to maximize time spent at the show,” said Advanstar Communications Powersports Group Brand Director Kerry Graeber. “This year’s Dealer Expo is packed with exciting new products, networking opportunities and educational seminars designed to provide more value and profit opportunities for exhibitors and attendees. A media preview will take place on Friday, February 18, which will feature a series of new product announcements from some of the industry’s top brands on the show floor before the Expo opens to attendees.” For the first time ever, National Powersport Auctions (NPA) will host a live pre-owned vehicle auction at Dealer Expo on Saturday, February 19 at 3:30 p.m. The live auction will give attendees the opportunity to bid on hundreds of units sourced from a variety of NPA’s business partners and learn more about the profit potential in remarketing and reselling these mint-condition vehicles. NPA will also conduct an educational seminar on the pre-owned market and a clinic on how to effectively participate in an auction at Dealer Expo. Best-selling author and nationally renowned business speaker Larry Winget will address Dealer Expo attendees on Saturday, February 19, at 8 a.m., sharing his well-known no nonsense keys to success. Known as “The Pitbull of Personal Development” and “The World’s Only Irrational Speaker,” Winget will attack traditional business wisdom, offering simple truths in a thought provoking and entertaining style. Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. Dealer Expo is open to qualified members of the powersports retail trade. The 2011 Dealer Expo will take place at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, IN, from Friday, February 18 through Sunday, February 20, 2011. Show hours are from 10 a.m. to 5 p.m. For more information please visit www.dealerexpo.com.