Glendale, CA August 9, 2010 Pro Italia announced today that the 23rd annual Café Desmo will be held over the August 20-22 weekend and will include an Italian bike show followed by a bike ride up Angeles Crest for a picnic and rock concert. The proceeds from Café Desmo will benefit a fund to help rebuild Angeles Crest. Café Desmo started 23 years ago as a small anniversary party, and it has grown to be one of the largest Italian bike shows in Southern California. Café Desmo has become a summer tradition at the foot of the San Gabriel Mountains and gives enthusiasts a chance to show off their beautiful Italian motorcycles. Bill Nation, the dealer/principal of Pro Italia, said “last year’s event surpassed everyone’s expectations with more than 200 bikes shown and nearly 1,000 attendees. This year we decided to make it even bigger and to raise funds to help rebuild the Angeles National Forest after last summer’s devastating wildfires.” Café Desmo will be held August 20-22 as a weekend full of events: a Friday evening cocktail party, a Saturday night club concert/bike gathering and a Sunday morning bike show followed by a ride up Angeles Crest for a picnic and an outdoor concert. Musicians playing at the outdoor concert at Newcombs Ranch will be announced soon- all of whom ride Italian bikes. Additional information about Café Desmo can be found on the Pro Italia web site at www.ProItalia.com and on the Pro Italia Facebook page. About Pro Italia: Pro Italia specializes in the Italian Motorcycling experience, carrying Ducati motorcycles, providing renowned service and offering a broad array of apparel, parts and accessories both in the store and through it’s on-line store, ducatiperformance.com. Pro Italia is located at the base of Angeles Crest Highway in Glendale California (Los Angeles) and is a prime destination for sport bike enthusiasts in Southern California. (www.proitalia.com)